254. Is Underspending Hurting Your Business Growth? Breakdown of What This 7 Figure CEO Spends $113K Outsourcing

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 8 July 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

The media tends to portray women as over-spenders who are bad with money, causing Kickstart Accounting founder Danielle Hayden to notice that many of her new clients would come in asking “where can I cut back?” But Danielle, who runs a 7 figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually underspending in their businesses in a way that is prohibitive to reaching their goals. In this case study, we dissect how Danielle is spending $113,223 on outsourced services for her business this year to drive growth, and why she has no desire to bring these roles in-house. We’ll itemize every outsourced service, how much return she gets on these investments, and the process she uses to discern which roles should be hired in-house versus outsourced to an expert. View the transcript for this episode at: https://otter.ai/u/UhFUoVcYoCFZ8XHV8H4YB5V-wMo?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Danielle: FREE GIFT: https://kickstartaccountinginc.com/gift/ IG: https://instagram.com/kickstart accounting LinkedIn: https://www.linkedin.com/in/danielle-hayden-kickstartaccounting/ Podcast: https://kickstartaccountinginc.com/businessbythebooks Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	You're listening to Kivocal to CEO, episode 254. The media tends to portray women as overspenders who are bad with money, causing kickstart accounting founder Danielle Hayden to notice that many of her new clients would come in asking, where can I cut back? But Danielle, who runs a seven-figure bookkeeping and accounting agency, challenges that narrative by examining where women are actually
0:22.1	underspending in their businesses in a way that is prohibitive to reaching their goals. In this case
0:28.1	study, we dissect how Danielle is spending $113,223 on outsource services for her business this year
0:36.0	to drive growth and why she has no desire
0:38.9	to bring these roles in-house. We'll itemize every outsourced service, how much return
0:44.1	she gets on these investments, and the process she uses to discern which roles should be
0:49.0	hired in-house versus outsourced to an expert.
1:01.1	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
1:03.5	the business questions you can't Google.
1:05.3	I'm your host, Ellen Yin.
1:10.3	Every Monday, go behind the business in a case study style interview with a leading entrepreneur who shares
1:11.2	one specific growth strategy they've tested in their own business, exactly how they implemented
1:16.7	it, and what the results and revenue were.
1:20.2	You'll also hear financially transparent insights from my own journey, bootstrapping
1:24.3	our media company from a $300 freelance project into millions in revenue.
1:37.8	Hello, everyone. Welcome back to the show. Today I have with me, Danielle Hayden. Welcome.
1:42.8	We're so excited to have you. I was telling Danielle
1:45.7	in the green room that I always love it when our guests are fellow data nerds like me.
1:51.1	And Danielle especially is queen of spreadsheets and numbers as an accountant, as an owner of an
1:58.5	accounting agency. Obviously, this is, you know, her playground. So we're
2:02.9	really excited to dive into today's data surrounding her case study on how she spends $113,000 a year
2:10.9	in outsourced services and the kind of the strategy behind that. So anyways, Danielle,
	...

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