253. Transitioning a “One-On-One” Service to “One-To-Many” Offer Suite (2X Revenue Case Study)

Cubicle to CEO

Ellen Yin

Business, Marketing, Entrepreneurship

5.0 • 580 Ratings

🗓️ 1 July 2024

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

A lot of expert-based online businesses and coaches start with 1:1 client services, myself included. But what happens when you’ve reached your capacity and want to transition from a one-to-one to one-to many business model? Dani Marenburg of Mindin’ My Macros successfully restructured her 1:1 service into a scalable offer suite that 2Xed her revenue in just one year! In today’s case study, we go through Dani’s process of shifting her individual client work into scalable programs, which halved her working hours from 60 to 30 hours a week. View the transcript for this episode at: https://otter.ai/u/GjnaJOA4DNT5yl2CXcQHsK0itlQ?utm_source=copy_url Thank you to our sponsor! Get 20% off your entire Soursop Nutrition order with code 'CEO'! Uplevel your health and wellness journey at https://soursopnutrition.com Connect with Dani: IG: @mindinmymacros Mindin’ My Wellness Podcast: https://mindinmymacros.com/podcast Free Macros Training: https://mindinmymacros.com/masterclass Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

Click on a timestamp to play from that location

0:00.0	You're listening to Keep A Cool to CEO, episode 253. A lot of expert-based online businesses
0:05.7	and coaches start with one-on-one client services, myself included. But what happens when
0:11.1	you've reached your capacity and want to transition from a one-to-one to one-to-many business model
0:16.5	instead? Danny Marrenberg of Minded My Macros successfully restructured her one-on-one service
0:22.5	into a scalable offer suite that 2xed her revenue in just one year. In today's case study,
0:28.7	we go through Danny's process of shifting her individual client work into scalable programs,
0:34.2	which halved her working hours from 60 to 30 hours a week.
0:41.8	Welcome to Cubicle to CEO, the podcast where we ask successful founders and CEOs,
0:47.5	the business questions you can't Google. I'm your host, Ellen Yin. Every Monday, go behind
0:53.2	the business in a case study style interview with a leading entrepreneur
0:56.5	who shares one specific growth strategy they've tested in their own business, exactly how
1:02.1	they implemented it, and what the results and revenue were.
1:06.2	You'll also hear financially transparent insights from my own journey, bootstrapping our media company
1:11.5	from a $300 freelance project into millions in revenue.
1:24.3	Hey, everyone, welcome back to the show. Today, I have Danny Marenberg here with me. And this is going
1:29.4	to be a great conversation if you are struggling right now with hitting your capacity for one-on-one
1:35.6	client services and you want to build a more scalable offer suite. So making this shift from
1:41.0	one-to-one services to a one-to-many model. And especially if you still want to keep some element of one-on-one, which Danny does in her business, then you'll really love today's case study. So I'm not going to give too much away right now, but Danny, first, I would just love for you to share your cubicle to CEO's story. What was that catalyst that finally led you to leaping full time into entrepreneurship?
2:02.6	Yeah. Well, first off, thank you so much for having me, Ellen. I'm so excited to be here and
2:06.3	share my story because I think my story, it was one that, to be honest, I didn't even know was
2:13.7	possible. I thought, you know, I had my corporate job. I worked my way up to a
2:18.7	director position and corporate and never in a million years did I think that I could have my own
	...

Please login to see the full transcript.

Previous episode | Next episode

Disclaimer: The podcast and artwork embedded on this page are from Ellen Yin, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of Ellen Yin and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.