253: [On Air Coaching] How to Target Your Ideal Client with Diane Diaz
The BizChix Podcast: Female Entrepreneurs | Women Small Business | Biz Chix
Natalie Eckdahl
4.8 • 630 Ratings
🗓️ 16 February 2017
⏱️ 50 minutes
🧾️ Download transcript
Summary
How do you choose the type of client or customer to target when you are attracting multiple avatars? Natalie coaches Diane Diaz from The Brand Teacher through choosing her Ideal Client so she can focus her messaging, content and social media efforts.
Diane Diaz is a full-time University Professor who teaches branding and branding strategies.
Diane also works with individuals and corporations to help employees create their own personal brand with branding workshops. Providing a professional look across social media platforms to bring professionalism to both the corporation and individual is crucial to succeed as a professional.
Here are a few topics we cover in this call:
- Creating a Customer Avatar
- Changing a Social Media Presence to Reflect a Brand
- The Importance of LinkedIn
- Pricing Services
This episode is sponsored by AWeber. Thank you for supporting women entrepreneurs! Find out more and get an all access, 60 Day Free Trial at BizChix.com/Aweber!
Not a member of the BizChix Community yet? Click to join for FREE!
Connect with Diane Diaz:
Connect with Diane Diaz on LinkedIn
Connect with Diane on Facebook
Attend You Renewed Personal Brand Workshop Facilitated by Diane in Orlando, FL on March 9, 2017
Mentioned in this episode:
231: Uplevel Your Next Speaking Engagement with Carol Cox
232: Best Small Biz Apps and Tools for Women Entrepreneurs
Interested in working with Natalie? Check out her Strategy Sessions and Masterminds.
Join a Mastermind
Transcript
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| 0:00.0 | This episode got to watch you by Aweber. |
| 0:03.9 | What's up, BizChicks? Today we're talking about customer avatars. And if you are not regularly |
| 0:10.7 | emailing your avatar via your email list, I highly recommend you get started. My email marketing |
| 0:17.6 | provider, Aweber, makes it easy and has a 60-day all-access free trial |
| 0:22.9 | waiting for you to check out. |
| 0:24.6 | Go to bizchicks.com slash Aweber, which is B-I-Z-C-H-I-X.com slash A-W-E-B-E-R. |
| 0:34.7 | She's busy juggling her own internet business. |
| 0:37.9 | A tween. |
| 0:39.1 | Whatever. |
| 0:40.0 | A toddler. |
| 0:41.1 | An infant. |
| 0:42.9 | A labradoodle. |
| 0:44.3 | And her husband. |
| 0:45.4 | What's for dinner, sweetie? |
| 0:46.7 | In her spare time, she talks to successful female entrepreneurs. |
| 0:50.5 | And a few cool dudes about their journey and how they make it all work. |
| 0:55.2 | Welcome to the Biz Chicks podcast with your host, entrepreneur, MBA, and mom. |
| 1:01.5 | Natalie Eckdahl. |
| 1:03.5 | Hey, Biz Chicks. |
| 1:04.4 | I have another on-air coaching call today with Biz Chicks community member, Diane Diaz, of |
| 1:10.6 | The Brandteacher.com. She is an expert in helping |
| 1:14.4 | you build your personal brand. We're chatting about the different customer avatar she's |
... |
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