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Selling on Amazon with Andy Isom

#252 - What is a reverse ASIN lookup and how can you use it to help your brand?

Selling on Amazon with Andy Isom

Andy Isom | Amazon FBA Seller & Agency Founder

Amazon, Business, Amazonfba, Selling, Marketing, Entrepreneurship, Personalbusiness, Productbusiness, Ecommerce, Onlinebusiness

4.9816 Ratings

🗓️ 29 May 2023

⏱️ 20 minutes

🧾️ Download transcript

Summary

In this episode, I talk about how you can use reverse ASIN look up to your brand's advantage. 


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Transcript

Click on a timestamp to play from that location

0:00.0

What is a reverse asin lookup and how can you use it to help your brand?

0:06.0

This is a fancy term that's thrown around in the world of Amazon.

0:11.0

And a lot of the other Amazon product research, software tools out there,

0:17.0

Jungle Scouts, the Heliums, Amazon Scouts, all those, they all have their own version of what's called a reverse Aeson lookup.

0:29.6

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

0:38.3

What is a reverse ASEAN lookup and how can you use it to help your brand?

0:44.6

This is a fancy term that's thrown around in the world of Amazon.

0:48.7

And a lot of the other Amazon product research, software tools out there,

0:56.5

Jungle Scouts, the Heliums, Amazon Scouts, all those, they all have their own version of what's called a reverse AISN lookup.

1:03.1

Now, there's a lot of strategic benefits to running a reverse AISN lookup before you launch your brand, before you ever start selling.

1:12.7

But also after you've already launched your product, there's a lot of benefits to running

1:17.9

a reverse asin lookup to figure out how you can improve your own listing to rank higher,

1:25.0

to compete better with the top competitors in your niche.

1:29.7

So we're going to talk through it.

1:31.8

I understand we're in podcast format right now.

1:34.4

So it can be a little bit confusing to follow along a software tutorial through podcast format.

1:42.5

But I'm also going to link for you guys a YouTube video from our friends

1:47.9

over at Jungle Scout where they are also showing you guys how to do this on screen. So that's a

1:55.6

great resource as well. So if you're driving right now, if you're out and about listening to

1:59.7

the show, just we'll keep things.

2:02.1

We'll try to keep things fairly simple.

2:04.0

But maybe when you have some time, go and check out that YouTube video.

...

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