#252: Jen Sievertsen-The Top Marketing Trend Now

The EntreLeadership Podcast

Lampo Licensing, LLC.

Entrepreneurship, Business, Management

4.7 • 4.1K Ratings

🗓️ 8 March 2018

⏱️ 16 minutes

🔗️ Recording | iTunes | RSS

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Summary

In the final installment of this special four-part episode, Jen Sievertsen, chief marketing officer of Ramsey Solutions, explains the best way to spend your marketing dollars now. She says the biggest challenge today is breaking through the overabundance of messages competing for your customer’s attention. Her best advice? Simplify, simplify, simplify. Tune in to find out how it’s done. entreleadership.com/podcast The Ultimate EntreLeadership Reading Guide Want expert help with your business question? Call 844-944-1070 and leave a message or send an email to [email protected]. You could be featured on a future podcast episode!

Transcript

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0:00.0	Music
0:06.0	Helping business leaders grow themselves, their team, and their profits.
0:12.0	This is Entrain Leadership.
0:15.0	Now, here's your host, Ken Coleman.
0:18.0	Coming to you from the Music City, this is the broadcast of leaders, by-leaders, four leaders.
0:23.0	Thank you for joining the conversation.
0:25.0	Our feature conversation this episode is with Jen Severson,
0:29.0	who is our Chief Marketing Officer here at Ramsey Solutions.
0:32.0	You're going to enjoy that, and I know you'll enjoy the free resource from our Entrain Leadership team.
0:37.0	Well, Jen Severson joined Dave's company as Executive Director of Internet Marketing,
0:42.0	and was very quickly promoted up the ladder to where she is now, our Chief Marketing Officer.
0:48.0	With more than 20 years experience in marketing and strategy, with companies such as Lazy Boy and Motorola,
0:54.0	you can imagine how vital she is with the 200 team members that she leads in marketing and creative and public relations.
1:03.0	So, she's here to give us some great information on how to market well.
1:08.0	Here is my conversation with Jen Severson.
1:11.0	Music
1:14.0	Well, this is Big Fun.
1:15.0	Jen Severson, welcome to the Entrain Leadership studio.
1:17.0	Thank you, Ken.
1:18.0	You've been on the show before, but never in our new studio.
1:20.0	Yeah, I don't know if that's this fantastic.
1:21.0	Oh, it's so fun.
	...

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