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Helping business leaders grow themselves, their team, and their profits.

This is Entrain Leadership. Now, here's your host, Ken Coleman.

From the Music City, this is the broadcast of leaders by leaders, four leaders.

Thank you so much for joining the conversation.

Our feature conversation this episode is with Rachel Hollis, the CEO of Sheik Media.

And don't forget, we're going to give you free resource from the team at Entrain Leadership.

All right folks, our feature conversation, as I said, is with Rachel Hollis.

I love her story. This is really inspiring and very practical as well.

Here is my conversation with Rachel.

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Well, this is an exciting folks with Rachel Hollis in with us in studio here.

And this is a relevant, relevant conversation we're talking about all this month.

So I want to hit you with a big question. I don't even know how you narrow this down.

It's hard.

Okay. Top marketing trend for 2018, the Crystal Ball Rachel.

You can see it. What is it?

It's about the lifestyle and not the product.

Hold on, let's get hold on. See, you're just rolling.

If you at any time, tell me yes, it is about the lifestyle and not the product.

Okay, now break it down.

So so many brands make this mistake where they're constantly trying to sell using digital marketing,

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