251: When a Side Hustle Fails - Lessons, Pivots, and Next Steps from a Less-Than-Successful Side Project

The Side Hustle Show

Nick Loper

Entrepreneurship, How To, Education, Business

4.7 • 1.6K Ratings

🗓️ 6 October 2017

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Dustin Lien from StrategicSauce.com reached out to me with an interesting pitch for an episode. Dustin had experienced a side hustle failure and wanted to know if the Side Hustle audience would be interested in hearing his story. I threw the idea out to the Side Hustle Facebook Group and received an overwhelming amount of feedback saying, “Yes,” they wanted to hear the “other side” of a side hustle when it fails. In this episode Dustin lifts the lid on a business he invested a large chunk of time and money into, only to pull the plug on it a year and a half later. He designed a great product that solved a pain point for people in the fitness community. So, what went wrong? Tune in to hear exactly what did and didn’t work for Dustin, and why he decided to throw in the towel on this project. Dustin shares what he would do differently if he had to start over, as well as what he's working on today. He's loaded with valuable insight for anyone starting a new venture. Full Show Notes and PDF Highlight Reel: When a Side Hustle Fails - Lessons, Pivots, and Next Steps from a Less-Than-Successful Side Project

Transcript

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0:00.0	Side Hustle Show 251, when a Side Project fails, lessons, pivots, and next steps from a less than successful
0:07.8	side project.
0:08.8	What's up?
0:11.8	What's up, Nick Loper here? Welcome to the Side Hustle show because if you're not failing, you're probably not pushing yourself.
0:17.0	This is a take on something my dad would say when he was teaching my brother and I how to ski when we were kids like after an epic wipe out hey if you're not
0:23.5	falling you're not getting any better special Friday edition of the show for you today and
0:27.0	it's one I wasn't even sure I wanted to record so I asked in the side hustle
0:32.0	nation Facebook group which you can join at
0:34.5	Side Hustle Nation.com slash FB if you're not already member. I asked if a
0:39.4	failure episode would be one compelling and two helpful or if it would be like why am I
0:46.4	listening to this and I was actually really surprised by the response the
0:50.6	thread had 50 plus comments overwhelmingly in favor of doing it provided there were going to be applicable lessons and takeaways.
0:59.0	So this week's show is my attempt at that to highlight someone's side project that didn't turn out to be a runaway success.
1:06.0	Dustin Lean from strategic sauce.com, love that domain, graciously volunteered to give me a behind the scenes tour of his business flop, a physical product in the health and fitness space.
1:18.0	So stay tuned to hear how he manufactured and marketed that item.
1:22.0	What do you do differently if you had to do it over, and ultimately why
1:25.1	he threw in the towel.
1:26.6	You'll also hear what Dustin is working on today and why he thinks this setback actually
1:30.9	helped him become a better entrepreneur. Notes, links in a free downloadable
1:34.7	PDF highlight reel summary from this episode are at Sighthustle Nation.com.
1:39.2	Failure. Before we dive in, let me take a moment to thank today's sponsor
1:43.4	Skillshare.com. Skillshare is an online learning community with over 17,000
	...

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