249: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years

The Side Hustle Show

Nick Loper

Entrepreneurship, How To, Education, Business

4.7 • 1.6K Ratings

🗓️ 28 September 2017

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

The holy grail of side hustle business models is software, right? Built it once and sell it over and over again for almost zero incremental cost! Having built the online graphic design tool Snappa to $33k in monthly recurring revenue in 2 years, Christopher Gimmer rounds out our "recurring revenue" theme for the month. The software as a service aims to help bloggers and content creators make perfectly sized social media graphics or blog images easily and professionally. “Create online graphics in a snap,” the tagline says. The cool do-it-yourself tool is sold on a freemium or monthly/annual subscription model. “I just wanted to know whether people were having the same issues I was having,” Christopher said, talking about the hassle he experienced creating quick and professional looking social media and blog graphics. This is the fourth episode in this series of recurring revenue shows. If you’ve missed any of the previous episodes, be sure to check out: How a full-time cop built a subscription box service to $15k a month. How a massage therapist built a $15k a month business with short-term rentals. How a former alcoholic built a service business to $400k a month in under 3 years. In this episode, Christopher shares how he validated his idea, successfully launched his new tool just months later and generated $2-3k in the first week, and grew the business to where it is today. Full Show Notes and PDF Highlight Reel: SaaS Case Study: How Snappa Bootstrapped Their Way from Idea to $33k MRR in 2 Years

Transcript

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0:00.0	Side Hustle Show 249! It's Sass Case Study Time how Snapa bootstrapped their way from no idea to $33,000 in monthly recurring revenue in two years.
0:11.0	What's up, what's up, Nick Loper here? Welcome to the Side Hustle Show because no matter how you
0:16.2	slice it, your day job just doesn't scale. Thank you so much for tuning in today for the
0:20.1	thrilling conclusion of our recurring revenue theme for the month.
0:23.3	So far we've heard from a subscription box entrepreneur, a vacation rental owner and property
0:28.7	manager, and last week we sat down with Russ Perry, the founder of Design Pickle, a productized service in the graphic
0:35.4	design space that's now doing over $400,000 in monthly recurring revenue.
0:40.6	This week, and there's a reason this is the finale of the series. I'm joined by
0:44.0	Christopher Gimmer he's the co-founder of snapa.com. It's an online tool that
0:49.2	lets you create perfectly sized social media graphics all by yourself.
0:53.6	And the reason I chose to put this one last
0:55.3	is I think it's the most complex.
0:57.4	It's software, which on the one hand
0:59.3	is the holy grail of side hustle business models, right?
1:02.2	Because once it's built, you can theoretically
1:04.4	sell it over and over again for almost no incremental cost.
1:07.4	But I think it's rare to come out of the gate
1:09.5	and build a software product as your first venture. In this episode you'll hear from Chris
1:13.8	kind of the evolutionary process that led to Snapa, how they researched and
1:17.9	validated the idea before investing in building it, how they got their first customers
1:21.9	and what's worked well since then to market
1:24.3	the product to more than $30,000 in monthly recurring revenue.
	...

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