251 3 Big Ideas from 250 Books For Every Marketer
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 1 November 2019
⏱️ 43 minutes
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Summary
3 Big Ideas from 250 Books For Every Marketer
https://www.salesartillery.com/marketing-book-podcast/3-big-ideas-250-books-every-marketer
In celebration of the first 250 episodes of The Marketing Book Podcast, for this week's episode, I am presenting the audio from a presentation I made recently to the American Marketing Association Chapter in Birmingham, Alabama: "3 Big Ideas From 250 Marketing & Sales Books Every Marketer Needs to Know.”
Transcript
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| 0:00.0 | Welcome to the marketing book podcast helping you keep up with the smartest |
| 0:06.2 | thinking in the quickly changing field of modern marketing and now here's |
| 0:10.9 | your host Douglas Burdett. |
| 0:13.3 | Hello, thanks for joining me on the marketing book |
| 0:15.1 | podcast, where each week I publish an interview |
| 0:17.8 | with the author of a new marketing or sales book |
| 0:20.3 | in which was named by Forbes as one of 11 Smart Podcasts that will keep you in the know |
| 0:25.0 | and named by LinkedIn is one of 10 podcasts that will make you a better marketer. |
| 0:29.9 | My goal for this podcast is to help us both discover new ideas so we can better succeed |
| 0:34.9 | in the quickly changing field of modern marketing and sales. |
| 0:38.1 | And since you're a listener to the Marketing Book Podcast, if I can recommend a specific marketing or sales book or some other helpful resource that I know of |
| 0:45.8 | for whatever situation you find yourself in. |
| 0:48.0 | Feel free to connect with me on LinkedIn where we can chat and I'll try to point |
| 0:51.8 | you in the right direction and save you time. |
| 0:54.8 | This show is produced by my marketing firm. |
| 0:57.1 | We help manufacturers grow. |
| 1:00.0 | If you're a manufacturer and are serious about growing your business, |
| 1:03.1 | check out our guide to lead generation for manufacturers on our website, |
| 1:06.8 | sales artillery.com, or Google lead generation for manufacturers |
| 1:11.5 | and you'll find the guide atop the organic results. |
| 1:15.0 | And very special thanks to this episode's sponsor, Orribi. |
| 1:19.0 | If you're overwhelmed by Google Analytics data and not sure how to turn it into actionable insights to improve |
... |
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