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The Marketing Book Podcast

250 Mean People Suck by Michael Brenner

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9868 Ratings

🗓️ 25 October 2019

⏱️ 63 minutes

🧾️ Download transcript

Summary

Mean People Suck: How Empathy Leads to Bigger Profits and a Better Life by Michael Brenner

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/mean-people-suck-michael-brenner

Are you happy? Like your job? Most people report low engagement and enthusiasm in their careers. And point their finger at a negative work culture, a mean boss… co-worker… or customer. Mean people suck.

Some leaders believe that they need to be mean in order to be effective. Their lack of compassion creates negative relationships that lowers performance and profits!

Michael Brenner’s Mean People Suck uses real-life experience and proven research to show why instead of blaming others, we can look inside ourselves, and learn how to use empathy to defeat “mean” in every situation. This insightful guide shows leaders, and employees how more emotional communication increases profits and enhances lives. You’ll learn:

  • Why employees are unhappy and the power of empathy to turn things around.
  • How organizational charts disengage employees by neglecting the human element.
  • Why empathy seems counter-intuitive to success.
  • The secrets to a happy, meaningful and impactful career.

If you’re ready to enjoy a more gratifying professional and personal life, this book’s stories and proven tips will help get you there – even if Mean People Suck.

Transcript

Click on a timestamp to play from that location

0:00.0

This is Michael Brenner, author of Mean People Suck,

0:03.4

how empathy leads to bigger profits and a better life.

0:06.8

And you are listening to the 250th episode

0:10.8

of the Marketing Book Podcast.

0:12.6

Welcome to the Marketing Book Podcast, helping you keep up with the smartest

0:18.8

in the quickly changing field of modern marketing. And now here's your host, Douglas Perdett.

0:25.6

Hello, thanks for joining me on the marketing book podcast, where each week I publish an

0:29.6

interview with the author of a new marketing or sales book and which was named by Forbes is one of 11

0:34.5

Smart Podcasts that will keep you in the know and named by LinkedIn is one of 10

0:39.2

podcasts that will make you a better marketer. My goal for this podcast is to help us both discover new ideas

0:45.6

so we can better succeed in the quickly changing field

0:48.2

of modern marketing and sales.

0:49.9

Don't worry about taking notes,

0:51.0

you can find links to everything linkable in this episode's

0:53.5

show notes at marketingbook podcast.com.

0:56.5

And since you are a listener to the marketing book podcast, if I can recommend a specific marketing

1:01.1

or salesbook or some other helpful resource that I know of for

1:04.6

whatever situation you find yourself in.

1:06.6

Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the

1:10.2

right direction and save you time. This show is produced by my marketing firm. We work

1:15.0

with manufacturers to help them grow. If you're a manufacturer and are serious about growing

1:19.5

your business, check out our guide to lead generation for manufacturers on our website,

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