Andy, all my competitors have the same bad reviews, but they're still selling a lot of product every month.

And you, being super analytical because you're trying to start a business, you're looking for every flaw you can find because you want to make the best product you possibly can.

So you're asking yourself, should I bother making my product different?

Now you've gotten to this dilemma.

What's up guys? You're listening to another episode of Selling on Amazon with Andy Isam.

All my competitors have the same bad reviews, but still sell a lot.

Should I bother making my product different?

This is a question that was asked by a student in one of my programs for my weekly live Zoom

Q&A call that I do for students in my Jaguar program.

A fan's fantastic question.

And I think it's a question that has come up in the minds of a lot of other people.

So I figured, you know what?

This is a great idea for a podcast episode.

But to answer this question,

there's some nuances, right? So in this episode, I want to talk about how to kind of assess

this situation when you're doing some product research to decide if indeed this is a product

that you should consider selling and whether or not you should consider investing the money to make your product dramatically different.

So let's just paint a scenario here.

And we're not even going to say a product.

We're just going to kind of paint a generic picture here of the situation.

You're doing your product research.

You're using Jungle Scouts web app.

...