#25: WWDMagic: Spring 19 Trends, Business Tips & Life in Fashion, with Kelly Helfman, Brand Director at WWDMagic
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 31 July 2018
⏱️ 52 minutes
🧾️ Download transcript
Summary
Viva Las Vegas! Before we attend one of the season's biggest apparel markets, we are getting you ready to maximize your trip to Las Vegas. WWD Magic Brand Director, Kelly Helfman is breaking down everything you need to know from the shows all week, trend analysis of what's coming for spring, and sharing insider business tips for boutiques. Kelly is a total mom meets fashionista and takes us inside of her career in fashion, after owning a retail store herself. Even if you aren't going to Vegas, this podcast is full of takeaways and strategies you can use right now.
For those of you headed to Vegas, just a heads up that we will be hosting TWO events this season, both on Tuesday, Aug 14th.
#BOUTIQUEBOSS BREAKFAST: at WWIN
Featuring 4 speakers + Roundtable business topics on buying, data, sales training and Social media engagement
8:30 am - breakfast served!
Click here to RSVP
#BOUTIQUEBOSS COCKTAIL PARTY: at WWDMAGIC
Featuring MAGIC Show Director Kelly Helfman, breaking down trend analysis for boutiques, and notes on brands and strategies to be looking for, for spring 2019.
4:00 - 6:00 pm - cocktails served
Click here to RSVP
AFTERPARTY -- BUS provided by WWD MAGIC to VIP POOL Party at Mandalay Bay to follow!!
For show notes & resources visit the episode webpage below or click here.
Want more information on #BoutiqueChat? Visit www.theboutiquehub.com/boutiquechat
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Transcript
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| 0:00.0 | You guys are not going to want to miss this week, episode number 25 of boutique chat, and we are |
| 0:05.0 | sitting down to talk all about trends and the future of apparel shows with none other than |
| 0:09.5 | Kelly Healthman of WWD Magic. It's going to be a good one. Let's talk about your business, |
| 0:18.1 | strategy, and the juicy details of what actually works, |
| 0:21.1 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:26.1 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:30.8 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:34.7 | I'm your host, Ashley Alderson from the boutique hub, and I can't wait to chat. |
| 0:52.5 | All right, guys, we are headed into a super busy month of August when so many of you are attending shows and buying for the next season in your boutique. |
| 1:01.9 | Now, I know many of you are probably going to be headed to Las Vegas along with us at the boutique hub to attend fashion week and all the UBM shows, especially WWD Magic. |
| 1:12.7 | So today's episode on the podcast is a special one for a couple of reasons. |
| 1:17.8 | Number one, if you haven't been there before, it can be a bit overwhelming. |
| 1:20.9 | So we want to use this time today to talk about the difference in all the shows, what |
| 1:25.3 | you want to make sure you see, and all of the ways |
| 1:28.9 | you can maximize your trip to Las Vegas. Now, if you've been there before, today we're going |
| 1:33.6 | to be breaking down what's new and what you may not expect to see happening in Las Vegas, |
| 1:38.4 | because there's lots of new and exciting things that are going to be coming your way. |
| 1:42.0 | And regardless of if you're going or not, you're going to |
| 1:44.6 | want to listen today because we're breaking down trend analysis and what is going to be hitting |
| 1:49.4 | store shelves for the next season. So this is one where if you love fashion like I do, you're |
| 1:55.3 | probably going to nerd out a little bit, or maybe a lot, or maybe that was just me. I don't know, |
| 2:00.1 | but it's going to be a great episode |
... |
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