Welcome to the eventful entrepreneur. I'm Roger Woodall, founder of the Borma

Sevens, the world's largest sport and music festival. With all events in 2020 grinding to a

halt, I'll be bringing people back together, but in a different way.

Today I'm talking to a proper festival man, Sam Bush.

Sam has gone from being an early reality TV star to working on some of the most successful festivals in the world.

Working with the likes of AEG and Live Nation, he has massive amounts of experience and knowledge of the festival industry.

We chat about the best festival experiences including Coachella, Ila White, Wilderness, Boardmasters, Redding and Leeds,

and the time I booked him for a personal appearance at one of my nightclubs back in the day.

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Here he is, the man himself, Mr. Sam, good to see you, mate.

How you doing?

Yeah, very good, mate, very good.

How's Norway?

Norway is good.

It's sunny, it's hot, and it's the kind of Scandinavian summer, so I can't complain.

Wow, fair play, mate.

Let's just get cracking straight into it.

You've had some life for a sort of 30-year-old, 30-year-old lad, starting from, you know, your dad being one of the biggest promoters in the world back in the 70s and 80s.

What was it like growing up in those times of your dad managing Elton John and David Bowie

and Queen, etc? It was amazing. Obviously, a lot of those were a little bit before my time.

But yeah, no, growing up in that world, I think from as early as I can remember, I lived and breathed it, you know, I'd go to a concert and that feeling of, you know, the lights coming up, yeah, coming on stage and seeing the full crowd was just something that is in your blood, I think, for all of us promoters.

And I was very fortunate and lucky enough to have that around me and be able to go to shows and, you know, go backstage and see how it all works.

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