25: ALLISON MCNAMARA - The Business of Beauty
Well with Arielle Lorre
Dear Media, Arielle Lorre
4.8 • 4.2K Ratings
🗓️ 2 October 2019
⏱️ 53 minutes
🧾️ Download transcript
Summary
In this episode I talk to former TV host, digital influencer and founder of the clean algae skincare line, MARA. We discuss everything from her work in front of the camera, leaving a secure job to develop a product, the steps she took to do so, and all things entrepreneurship. Being that she has a skincare line we of course talked ALL THINGS SKIN including what ingredients everyone should be using - and staying away from. Enjoy!
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Follow Allison on Instagram: www.instagram.com/allisonmcnamara
Follow MARA on Instagram: www.instagram.com/themarabeauty
Visit the MARA beauty website: https://themarabeauty.com
Follow Arielle on Instagram: www.instagram.com/ariellelorre
Follow the podcast on Instagram: www.instagram.com/theblondefilespodcast
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Transcript
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| 0:00.0 | I am recording the intro to today's episode from my floor of my apartment in New York City. |
| 0:10.0 | We're really high up, but sound travels and so I can hear a lot of honks and sirens and all the New York |
| 0:19.1 | noises. I'm not sure if the mic is picking it up, but if you hear them, that is why. |
| 0:25.0 | Today I'm talking to Allison McNamara, who is the founder of the Clean Algy |
| 0:30.3 | skincare line Mara. |
| 0:32.3 | Allison started her career at Pop Sugar where she wrote, hosted, and produced |
| 0:37.0 | the digital media giants fashion and entertainment content for six years. |
| 0:44.0 | A B. C. and appearing on the Today Show |
| 0:46.0 | to co-anchoring Pop Sugar Now, a daily entertainment cable news show |
| 0:51.0 | and hosting her own show, Midnight Style on the FYI network. |
| 0:55.2 | Allison then took her experience to Refinery 29 and ET Online where she created, |
| 1:00.9 | hosted, and produced beauty videos. |
| 1:04.3 | She drummed up the idea for Mara on a trip to Istanbul, right around the time she parted waves |
| 1:09.2 | with pop sugar, which you will hear her talk about and she began developing the brand which now |
| 1:14.4 | consists of two products the Mara algae and meringue universal face oil and the |
| 1:21.4 | retinal oil and she has a new product coming as well which you will hear her talk about. |
| 1:26.0 | I was just really fascinated to hear about her career and how she went from working in entertainment to developing her own line and how she created a standout |
| 1:38.8 | product especially in a saturated market and how she created brand recognition in a relatively short amount of time. |
| 1:48.0 | So this episode is packed with information not only about skin, we talked about all of the things, but also about |
| 1:55.8 | entrepreneurship and creating products and running your own business. |
| 2:01.1 | I loved talking to her. This is such a fun episode so I hope you |
| 2:04.8 | guys love it and as always please rate review and subscribe if you haven't already. I know I |
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