#249: Managing Social Media with Tailwind with Melissa Megginson Community Manager at Tailwind
Boutique Chat
Ashley Alderson
4.9 • 867 Ratings
🗓️ 10 March 2020
⏱️ 36 minutes
🧾️ Download transcript
Summary
Today Melissa Megginson, Community Manager at Tailwind, joins us for Managing Social Media with Tailwind. Tailwind is a scheduling and analytics tool used for social media accounts. Grow your Instagram and Pinterest accounts in a fraction of the time by letting tailwind post your scheduled content at the best times and then be able to see your analytics in a user-friendly manner. Today's episode is all about how you can work smarter not harder while running your social media accounts!
Transcript
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| 0:00.0 | Hey guys, it's time for episode number 249 as we talk about all things social media and tailwind. |
| 0:10.7 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:15.4 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:20.6 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:25.2 | Let's hear from those insiders, experts, and strategists that actually make it happen. I'm your host Ashley Alderson from the boutique hub and I can't wait to chat. |
| 0:44.3 | One of my favorite tools that I talk about so often inside of retail boot camp and inside of our trainings at the boutique hub is how to maximize your social media and get more done in less |
| 0:49.8 | time. And honestly, part of that is using our content sanity method and being able to pre-plan |
| 0:55.1 | and maximize and reuse content. But it's also about having a great scheduling tool. And one of the |
| 1:01.2 | tools that we use so often at the hub is called Tailwind. We use Tailwind at the boutique hub to manage |
| 1:07.2 | all of our Pinterest accounts. We have three of them that we manage. And then we also manage part of our Instagram accounts on Tailwind as well. |
| 1:14.3 | So today I'm really excited you guys because I invited Melissa Megson, who's a community |
| 1:18.0 | manager at Tailwind, to talk all about the platform if you're not yet familiar with it, |
| 1:22.9 | how to use it, how to maximize it, and really what it takes to get ahead today on social media. |
| 1:28.6 | Melissa understands deeply retail and how to get your products in front of your ideal consumer, |
| 1:35.6 | having lots of experience with brands like Adobe and JCPenney using Tailwind, |
| 1:40.9 | but she's also really passionate about small businesses as well. |
| 1:43.9 | So we'll talk about |
| 1:44.6 | how to get more done, how to reach more people on Pinterest, on Instagram, and how to have more |
| 1:49.7 | time throughout the week so that you can spend time engaging on social media and not just |
| 1:54.3 | worrying about what you're going to pin or what you're going to post next. Enjoy the episode, |
| 1:58.6 | guys. All right, you guys, welcome to the podcast this week. If you guys are a fan |
| 2:04.4 | of working smarter and not harder, I'm pretty sure you're going to love this episode. For a while now, |
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