#249: Differentiation in a Crowded Marketplace with Matthew Stibbe, CEO Articulate Marketing

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 3 June 2022

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about differentiation in crowded marketplaces. To help me discuss this topic, I’d like to welcome Matthew Stibbe, CEO of Articulate Marketing, entrepreneur, pilot, wine enthusiast, and more!

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.7	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.1	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:37.8	My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.
0:42.3	Today we're going to talk about the importance of understanding your customers, as well
0:45.6	as how to find ways to meaningfully scale your business while remaining successful.
0:50.6	To help me discuss this topic, I'd like to welcome Tyler, Sully, Sullivan, entrepreneur,
0:55.9	and e-commerce email marketing expert, and CEO of BOM Tech Golf.
0:59.9	Tyler, welcome to the show.
1:01.7	Thanks for having me.
1:02.7	Glad to be here.
1:03.7	Yeah.
1:04.7	Looking forward to talking with you.
1:05.7	Why don't we start by you giving a little background on yourself and what you're currently
1:09.2	doing?
1:10.2	Yeah.
	...

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