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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

249: 5 Ways to Boost Your Bookings

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 17 April 2019

⏱️ 33 minutes

🧾️ Download transcript

Summary

Your calendar is empty. Some people might LOVE all that blank space, meaning it’s more free time. But if you’re a photographer or other service-based entrepreneur, I’m guessing an empty calendar makes you feel the opposite. No bookings, no money… Alllll the stress. If you rely on booking clients in your business, whether you’re a photographer, calligrapher, florist, wedding planner or something similar, and you’re in a slow booking season, this is your episode. And heck, if you’re none of those things, you can still pick up some really great tips on how to generate interest in whatever you’re selling, so don’t go anywhere, k? I’m walking you through the 5 main strategies I used to fill my calendar each year so I could rest easy knowing that I had hit both my client workload and income goals. These 5 tips could not only help you boost your bookings but can also guide you in creating a marketing plan. Stop stressing about when your next paycheck or contract will come in and press play. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/boost

Transcript

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0:00.0

You're listening to the Goldigar podcast episode number 249.

0:05.2

When you look at your calendar, what do you see?

0:07.6

A calendar filled with clients or client work?

0:11.3

Or is there a lot of blank space?

0:12.9

I don't worry, I'm not going to sing T-Swift for you.

0:16.5

But getting more bookings, it's the biggest piece of the puzzle.

0:20.1

And if you find yourself in a season where bookings are slow, you might be desperate to

0:24.6

think of ways on how you can change that.

0:27.2

This episode is for those of you in the service industry that rely on booking clients in your

0:31.6

business, whether you're a photographer, a clicker for a graphic designer, a florist,

0:35.9

wedding planner, something similar.

0:38.0

And heck, if you are none of those things, you can still pick up some incredibly good

0:42.7

tips on how to generate interest in whatever it is that you're selling.

0:46.6

So don't go anywhere, okay?

0:48.8

Slow booking seasons can be really stressful as an entrepreneur.

0:52.6

Not knowing what the year will look like.

0:54.0

And wanting to do everything you can to get your calendar booked to have some sort of

0:58.2

piece of mind, it can consume your thoughts and your days.

1:01.8

Now, as a wedding photographer, I've been there.

1:04.6

Well, kind of.

1:05.9

Because today, I'm going to walk you through my five main strategies that I use to fill

1:10.7

my calendar each and every single year so that I could rest easy knowing that I had hit

...

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