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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

248: Personal Brand vs. Private Life: Let's Discuss

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 15 April 2019

⏱️ 51 minutes

🧾️ Download transcript

Summary

Boundaries. Is there such a thing? As we’re building our businesses, creating our personal brands, and sharing the good, bad, and *real* moments on social media, where is the line between our public and private lives anymore?  We scrapped the interview questions for an honest conversation with our guest today, Kate Arends. She created the lifestyle brand Wit & Delight and what started as a personal project to get to know herself became a resource for her 3.3 million followers to feel less alone in the ups and downs of their journey through life. She shares food, design, and travel, and publishes deeply personal essays to explore her journey through divorce, mental illness, and an undiagnosed learning disability. Through it all, Kate expertly crafted a deeply personal brand with a focus on her passions. I ask her about the whole process, how she creates boundaries while maintaining a brand that is so personal, and what she would do if she started over today. GOAL DIGGER FB COMMUNITY: https://www.facebook.com/groups/goaldiggerpodcast/ GOAL DIGGER INSTAGRAM: https://www.instagram.com/goaldiggerpodcast/ GOAL DIGGER SHOWNOTES: https://jennakutcherblog.com/katearends/

Transcript

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0:00.0

You're listening to the Gold Digger Podcast episode number 248.

0:05.5

Turning your passion into a profitable business is like the ultimate dream, right?

0:10.4

But focusing in on those passions and really digging into what matters most to you and then

0:14.8

finding a way to turn it into a cash flow in a way that feels authentic to who you are,

0:19.8

that's like the entrepreneurial journey right there.

0:23.0

And while we've got so many distractions on top of multiple passions, finding focus is

0:27.9

easier said than done.

0:29.8

Now, our guest today is Kate Arons and she created the lifestyle brand Witt and Delight

0:34.7

and it started as a personal project just to get to know herself but became a resource

0:40.0

for over 3.3 million followers.

0:43.2

And what Witt and Delight does is it allows people to feel less alone in the ups and

0:47.8

downs of their journey through life.

0:50.2

Like when she says the world lifestyle brand, she's actually talking about combining life

0:55.2

and style.

0:56.6

She shares food and design and travel and publishes deeply personal essays to explore her journey

1:01.6

through things like divorce and mental illness and an undiagnosed learning disability.

1:07.4

But Kate and I today are kind of peeling back the layer.

1:10.9

We're talking about what she would do if she were to start back at square one and what

1:15.6

it's been like to build a personal brand that doesn't have to put her personal life

1:20.0

on blast all the time and how to know when to share the hard parts of life.

1:25.8

So today's interview is just really incredible.

1:28.6

It's inspiring to me in so many ways and we screwed the script and just had a conversation.

...

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