I need you to fall in love with sales and marketing. It is the lifeblood of every business

I want you to embrace making money

I want you to embrace making a difference and not be timid about it and hold back on your heels

But like come for it and own it

Hey, it's Marie for Leo and welcome to another episode of the Marie for Leo podcast

You know what today is it's Q&A Tuesday and today's question comes from patina

Hey Marie, it's me patina. I'm talking to you all the way from Jolong, Australia

My number one question would be how do you find the perfect balance of getting your audience or community to understand the mission behind it?

because I have a social enterprise and how do you get them to also understand the value and the content you give away

and how your social enterprise will bring them so much value and at the same time be able to help a whole different community

So I am trying to battle you know how to not be too salesy and not and at the same time be firm enough about my price and about my mission and my message

patina, thank you so much for this question. I want to acknowledge and appreciate you for your big heart

It is so clear to all of us how committed you are to make a difference now

I'm going to put on business hat Marie because I want to get down to some brass tax

Number one, here's what I need you to focus on. I want you to choose the right customers. What do I mean by that?

So many business owners forget the basic fact that you get to choose who your customers are and for you my love

I want you to make sure that you are targeting customers who can actually pay the kind of prices that you need to charge to not only pay yourself well

but to pay your team well to be able to deliver outstanding services and then of course to take care of the social side of your mission too

So price is really important target effectively the second component to this is really making sure that you're targeting customers who actually care about the social side of your business

I'm not sure exactly what that is but here's what I know about business as it is today

You can target very specifically you can aim your efforts at the exact kind of people who have the interests and the income that's going to align best with your business

So if you haven't spent enough time deciding precisely who your ideal customers are and really selectively choosing them and aiming your efforts directly at them and them only that is step one

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