248 StrategyMan vs the Anti-Strategy Squad by Rich Horwath

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 11 October 2019

⏱️ 64 minutes

🔗️ Recording | iTunes | RSS

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Summary

StrategyMan vs. the Anti-Strategy Squad: Using Strategic Thinking to Defeat Bad Strategy and Save Your Plan by Rich Horwath

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https://www.salesartillery.com/marketing-book-podcast/strategyman-rich-horwath

MEDAL WINNER: AXIOM BUSINESS BOOK AWARDS

From the New York Times bestselling author on strategy

All over the world, strategies are dying. Thousands of businesses face bankruptcy. People's jobs are at stake. But what is the nefarious force killing them off? And who can save them?

Technobody - maker of wearable technologies - is under attack. Its strategic plan is slowly being killed by the top strategy villains every company faces: bad meetings (Meeting Menace), fire drills (Fire Driller), silos (Silo-Clops), too many priorities (Dr. Yes), and many others. They are members of the Anti-Strategy Squad (A.S.S.), a gang whose mission is to cause mass strategycide and global bankruption. But Technobody will not fail without a fight. Led by its fearless managers and three superheroes StrategyMan, Innovatara, and Purposeidon it will summon all of its strategic thinking powers to wage one final war against bad strategy and save its plan.

New research shows that the No. 1 most important leadership capability for executives is strategic thinking. Yet, only 3 out of every 10 people are strategic. With the leading cause of business failure being bad strategy, it's critical that you and your team are equipped with the knowledge, skills, and tools to think strategically. In StrategyMan vs. the Anti-Strategy Squad, you'll learn how to:

- Develop a common language for strategy
- Create a shared understanding of strategy
- Design a practical toolkit for strategy
- Think strategically on a daily basis
- Infuse innovation into your strategies
- Facilitate strategy conversations
- Lead strategic meetings
- Set clear strategic direction
- Profitably grow your business
-Create competitive advantage

In today's ultracompetitive market, it's be strategic . . . or be gone.

Transcript

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0:00.0	Faster than a speeding bullet.
0:05.0	More powerful than a locomotive.
0:10.0	Able to leap tall buildings at a single bound.
0:15.0	Look, up in the sky, it's a bird.
0:18.0	It's a plane.
0:20.0	This is Rich Horworth, author of Strategy Man versus the Anti Strategy Squad using strategic thinking to defeat bad strategy and save your plan and you are listening to the Marketing Book Podcast.
0:33.2	Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking
0:40.0	in the publish an interview with the author of a new marketing or sales book and which was named
0:53.8	by Forbes is one of 11 Smart Podcasts that will keep you in the know and named by
0:58.9	LinkedIn is one of 10 podcasts that will make you a better marketer.
1:03.0	My goal for this podcast is to help us both discover new ideas
1:06.3	so we can better succeed in the quickly changing field
1:09.0	of modern marketing and sales.
1:10.7	Don't worry about taking notes.
1:11.8	You can find links to everything linkable. In this worry about taking notes. You can find links to everything
1:12.9	linkable in this episode's show notes at marketingbook podcast.com. And since you
1:17.8	are a listener to the marketing book podcast, if I can recommend a specific
1:21.5	marketing or sales book or some other helpful resource that I know of for whatever situation you find yourself in.
1:27.5	Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction and save you time.
1:33.0	This show is produced by my marketing firm.
1:35.0	We work with manufacturers to help them grow.
1:38.0	If you're a manufacturer and are serious about growing your business,
	...

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