247 Hello, My Name is Awesome by Alexandra Watkins
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 4 October 2019
⏱️ 58 minutes
🧾️ Download transcript
Summary
Hello, My Name Is Awesome: How to Create Brand Names That Stick by Alexandra Watkins
https://www.salesartillery.com/marketing-book-podcast/hello-my-name-awesome-alexandra-watkins
Every year, 6 million companies and more than 100,000 products are launched. They all need an awesome name, but many (such as Xobni, Svbtle, and Doostang) look like the results of a drunken Scrabble game. In this entertaining and engaging book, ace naming consultant Alexandra Watkins explains how anyone—even noncreative types—can create memorable and buzz-worthy brand names. No degree in linguistics required. The heart of the book is Watkins's proven SMILE and SCRATCH Test—two acronyms for what makes or breaks a name. She also provides up-to-date advice, like how to make sure that Siri spells your name correctly and how to nab an available domain name. And you'll see dozens of examples—the good, the bad, and the “so bad she gave them an award.” Alexandra Watkins is not afraid to name names.
Transcript
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| 0:00.0 | This is Alexandra Watkins, author of Hello, My Name is Awesome, How to Create Brand Names That Stick, |
| 0:07.2 | and you are listening to The Marketing Book Podcast. marketing book podcast. podcast. |
| 0:14.0 | Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly changing field of modern marketing. |
| 0:22.0 | And now here's your host, Douglas Burdett. |
| 0:25.0 | Hello, thanks for joining me on the marketing book podcast, where each week I publish an interview |
| 0:29.5 | with the author of a new marketing or sales book, and which was named by Forbes is one of 11 |
| 0:34.0 | smart podcasts that will keep you in the know and named by LinkedIn is one of 10 |
| 0:38.7 | podcasts that will make you a better marketer. My goal for this podcast is to help us both discover new ideas |
| 0:44.9 | so we can better succeed in the quickly changing field of modern marketing and sales. |
| 0:49.1 | Don't worry about taking notes so you can find links to everything linkable in this episode show notes |
| 0:53.7 | at marketingbook podcast dot com and since you are a listener to the marketing book |
| 0:58.0 | podcast if I can recommend a specific marketing or salesbook or some other helpful resource that I know of for |
| 1:04.0 | whatever situation you find yourself in. |
| 1:06.0 | Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in |
| 1:09.6 | the right direction and save you time. |
| 1:12.0 | This show is produced by my marketing firm. We work with |
| 1:14.6 | manufacturers to help them grow. If you're a manufacturer and are serious about |
| 1:18.6 | growing your business, check out our guide to lead generation for manufacturers |
| 1:22.0 | on our website sales artillery.com, or |
| 1:24.9 | Google lead generation for manufacturers and you'll find the guide atop the |
| 1:29.2 | organic results. And very special thanks to this episode's sponsor, |
| 1:33.0 | Oribe. If you're overwhelmed by Google Analytics Data |
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