All right, what's up? What's up? We have made it to Friday. They're in the

Side Hustle School week, which means today is failure Friday. It's a collection of

short stories about mistakes, missteps, disasters, all the things that go wrong,

everything that is not a huge success. You know, we talk about success as many

other days here, but failure Friday is a little bit more of a vulnerability side

because not every idea works out. And I want you to know that it's okay for an

idea to not work out and you're going to be okay. Like you're still going to work

out, even if your idea doesn't work out. So often in these segments we get to

hear like, okay, what did the person learn? What are they going to do next? And

even if they're not sure what they're going to do next, you know, hopefully

they're approaching this sharing process from a perspective of gratitude,

from a perspective of like, hey, here's a mistake I made. Maybe this will be

helpful for somebody else to hear about. It's not always a mistake to be

clear. Sometimes it's something happens to them. You know, sometimes it's

something external that's kind of imposed. I think today is a little bit more of

a mistake, but in any case, I appreciate the bravery of everybody who's been

sharing stories. So just like our Thurberk Thursday segment, you get to hear

directly from a side hustler. They're going to tell you that short story of

something that goes very wrong. Today's features Madison. She is a

communications graduate who plan to open a PR agency. However, you know, not

shocking based on the intro thus far. Her first attempt didn't work out as

well as she'd hoped. Turns out running a PR agency is harder than it looks. Let's

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