246 The Invisible Brand by William Ammerman

The Marketing Book Podcast

Douglas Burdett

Sales, B2bmarketing, Contentmarketing, Marketing, B2bsales, Socialmedia, Business, Entrepreneurship, Digitalmarketing

4.9 • 868 Ratings

🗓️ 27 September 2019

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning by William Ammerman

Click here for show notes!

https://www.salesartillery.com/marketing-book-podcast/invisible-brand-william-ammerman

Marketers are harnessing the enormous power of AI to drive unprecedented results

The world of marketing is undergoing major change. Sophisticated algorithms can test billions of marketing messages and measure results, and shift the weight of campaigns―all in real time. What’s next? A complete transformation of marketing as we know it, where machines themselves design and implement customized advertising tactics at virtually every point of digital contact.

The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift―while delivering the information and insight you need to stay ahead of the game.

Renowned technologist William Ammerman draws from his decades of experience at the forefront of digital marketing to provide a roadmap to our data-driven future. You’ll learn how data and AI will forge a new level of persuasiveness and influence for reshaping consumers’ buying decisions. You’ll understand the technology behind these changes and see how it is already at work in digital assistants, recommendation engines and digital advertising. And you’ll find unmatched insight into how to harness the power of artificial intelligence for maximum results.

As we enter the age of mass customization of messaging, power and influence will go to those who know the consumer best. Whether you are a marketing executive or concerned citizen, The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI.

Transcript

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0:00.0	No 9,000 computer has ever made a mistake or distorted information.
0:04.8	We are all by any practical definition of the words, foolproof and incapable of error.
0:12.4	That was Hal from Arthur C. Clark's 2001, a Space Odyssey.
0:16.0	And this is William Ammerman, author of The Invisible Brand,
0:20.0	marketing in the age of automation, big data, and machine learning, and you are listening to the
0:26.0	marketing book podcast.
0:30.0	Welcome to the marketing book podcast, helping you keep up with the smartest thinking in the quickly
0:35.1	changing field of modern marketing.
0:37.7	And now here's your host, Douglas Burdett.
0:41.0	Hello, thanks for joining me on the marketing book podcast where each week I publish an
0:44.9	interview with the author of a new marketing or sales book and which was named by
0:48.4	Forbes as one of 11 Smart Podcasts that will keep you in the know and named by LinkedIn as one of 10
0:54.9	podcasts that will make you a better marketer. My goal for this podcast is to help
0:59.6	us both discover new ideas so we can better succeed in the quickly changing field of modern
1:05.3	marketing and sales.
1:06.6	Don't worry about taking notes.
1:07.8	You can find links to everything linkable in this episode's show notes at marketing book podcast.com.
1:13.0	And since you're a listener to the marketing book podcast,
1:16.0	if I can recommend a specific marketing or sales book
1:19.0	or some other helpful resource that I know of for whatever situation you find yourself in, feel
1:24.4	free to connect with me on LinkedIn where we can chat and I'll try to point you in the
1:28.4	right direction and save you time. This show is produced by my marketing firm. We work with manufacturers to
	...

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