#247: Advertisers and Data Privacy with Cameron Horton, Attribution

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9 • 113 Ratings

🗓️ 27 May 2022

⏱️ 19 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today we’re going to talk about the coming data privacy changes that will affect marketers, such as third party cookie and mobile device ID changes. These important methods of tracking and understanding users and their behavior are being modified, which is going to affect your marketing, advertising, and attribution. We’re going to discuss what marketers can do to stay ahead of this.

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Transcript

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0:00.0	Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business
0:05.7	agility through customer experience, employee experience, and digital transformation.
0:10.7	I'm your host, Greg Kielstrom.
0:12.7	The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack
0:17.1	technology services, talent services, and real-world application.
0:21.3	For more information, go to techsystems.com.
0:24.1	To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com
0:29.5	and read my latest articles or get a copy of my latest book, Meaningful Measurement of
0:34.0	the Customer Experience, now available on Amazon and other retailers.
0:38.3	My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.
0:41.6	Welcome to a special episode of the show brought to you by Attribution, an advanced multi-touch
0:46.6	attribution company that empowers every marketer with the data to convert more buyers
0:51.2	and maximize ROI.
0:53.1	You can learn more about attribution at www.attributionapp.com.
0:58.2	Today, we're going to talk about the coming data privacy changes that will affect marketers,
1:02.6	such as third-party cookie and mobile device ID changes.
1:06.7	These important methods of tracking and understanding users in their behavior are being modified,
1:10.8	which is going to affect your marketing, advertising, and your attribution.
1:14.2	We're going to discuss what marketers can do to stay ahead of this.
1:18.1	Tell me, discuss this topic.
1:19.1	I'd like to welcome Cameron Horton, Senior Product Manager at Attribution.
1:23.6	Cameron, welcome back to the show, and why don't you start by giving a little background
	...

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