meta_pixel
Tapesearch Logo
Log in
The ONE Thing

246. Keith Cunningham | How Business Owners Should Think During a Crisis

The ONE Thing

NOVA Media

Entrepreneurship, Business, Careers

4.81.1K Ratings

🗓️ 1 June 2020

⏱️ 48 minutes

🧾️ Download transcript

Summary

Are you holding on too tightly to the way things used to be? With all that is going on today, there is so much uncertainty. A marked lack of clarity. As business owners, what are some of the things we should be thinking about right now? Don’t let the past, and your attachment to it, stop you from casting a new vision that will bring you into the future. To help you get clarity, we sat down with past guest Keith Cunningham. He is one of the most important business voices of our time because he challenges us to look at our businesses and identify what opportunities we have today that we didn’t have in the past — and that’s just what so many people need at this moment. Many of us are facing the challenge of having our goals become irrelevant or unattainable in an instant. We have a second interview with Keith Cunningham where he walks through in detail what he did when he was at rock bottom to build himself back up — way back. That will be shared during our virtual goal-setting retreats this fall. If you want to learn more about that, you can go to the1thing.com/setmygoals. In this episode, you will learn... [09:56] Strengthening your ability to make decisions [14:55] How we should be thinking to remain cautious [24:12] Why we need to be willing to reinvent ourselves [27:45] The three audits every business owner needs to be doing [32:25] The ONE question you can ask yourself to move forward Links & Tools From This Episode Learn more about Keith: keystothevault.com Virtual Goal Setting Retreat: the1thing.com/setmygoals Mentioned in this episode: Factor 75 Head to FactorMeals.com/one50 and use code one50 to get 50% off. That’s code one50 at FactorMeals.com/one50 to get 50% off! Factor 75

Transcript

Click on a timestamp to play from that location

0:00.0

Is there anything you don't want me to talk about? I said, yeah, look, don't ask me how it feels to lose $100 million.

0:07.1

I'm going to tell you, it feels lousy. So there's no point in asking me that question.

0:12.7

I mean, and so he flips all of a sudden the commercial's over.

0:18.6

We're live on the radio and he says,

0:20.8

so I'm sitting here with Keith Cunningham the man who lost a hundred

0:24.3

million dollars mr Cunningham what's it feel like to lose a hundred million dollars

0:28.8

so I'm live and I said look I view what just happened to me as I life is like a university and in

0:40.8

university there's courses and every course has a tuition.

0:46.5

I just took a course in the University of Life

0:51.0

and the tuition was a hundred million dollars.

0:56.8

First of all, not very many people get to take this course

1:00.0

because it's kind of expensive.

1:01.8

Secondly, the question is not,

1:05.1

how does it feel to have spent $100 million?

1:09.5

The question is, did I learn anything.

1:13.0

Did I get my money's worth or did I take the course pass, fail?

1:18.0

And for me, the opportunity that's available to everyone during a crisis during a loss is yes I have

1:28.7

a loss and what did I learn what's the education what can I do differently to prevent me having

1:37.4

to relearn this very expensive lesson. This is the one thing

1:43.7

thing podcast where we teach you the surprisingly simple truth behind

1:47.4

extraordinary results. I'm your host Jeff Woods. That voice you heard was the voice of Keith Cunningham. If you have been

1:56.6

following the One Thing podcast for a while, then you might remember him from episode

...

Please login to see the full transcript.

Disclaimer: The podcast and artwork embedded on this page are from NOVA Media, and are the property of its owner and not affiliated with or endorsed by Tapesearch.

Generated transcripts are the property of NOVA Media and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.

Copyright © Tapesearch 2026.