246 - Ideaflow - Jeremy Utley

You Are Not So Smart

Science, Psychology, Brain, Business, Mental Health, Culture, Neuroscience, Mind, Health

4.6 • 1.8K Ratings

🗓️ 13 November 2022

⏱️ 72 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode we sit down with Jeremy Utley of the Stanford d.school to discuss his new book, Ideaflow, which is all about how to create a practice for producing and trading ideas in massive quantities – whether in an organization or as an individual entrepreneur or content-creator – along with a system for sorting the garbage from the gold. We discuss, among many other things, why it is important to focus on input more than output, how to stop obsessing over quality while generating quantity, and peanut butter pumps.

Transcript

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0:00.0	My voice. Do you hear that? It's a little hoarse. That's because I've been on the road doing lectures and in-person events
0:05.3	and I'm going to do another one at Berkeley on November 18th at 7 p.m.
0:10.5	I'd love if you came out to it. There's a link to get tickets. It's in the show notes for this episode.
0:14.7	It'll also be at URNOTSOSMART.com. I'm happy to sort of round out this first of probably two or three of these tours
0:23.6	around the country, around the world. I'm going to go to the UK and do another one of these to promote how minds change.
0:29.6	To tell people all about my new book, How Minds Change, which by the way, it's briefly out of print and being printed again.
0:37.1	Yes, a second printing already because it's sold out. Every single copy of this book in physical form has sold.
0:46.2	So thank you so incredibly. I can't accept that and understand it and believe it, but it's getting in there.
0:53.5	And I guess that's sort of on-brand for the topic that the book covers.
0:58.2	But also don't worry. Amazon says there are no delays. No one's going to have a delayed copy. They're printing them very quickly.
1:06.2	Also, another piece of news for anyone in the UK or anyone who is in a territory covered by the UK.
1:11.7	The audiobook is now available in your territory. Many people have emailed and sent tweets to me saying,
1:17.2	why can't we get your audiobook? You can now. So check back in any service that you attempted before.
1:22.9	The audiobook should be available now. Okay, yes. Come see me at the Berkeley Olympic, November 18th, 7pm.
1:30.9	At all the previous events in New York, Toronto, Montreal, Ottawa, Houston, Memphis, Scottsdale.
1:36.5	The Q&As have been very long and I've usually went over time for how long they gave me to speak.
1:41.6	I look forward to doing that again. I'll see you there. All right, let's start the show.
1:52.9	Welcome to the You Are Not So Smart Podcast episode 246.
2:22.9	The thing as long as you don't do anything, you can delude yourself that I have good ideas if I ever get around to them.
2:39.5	Yeah, well, the reason that few of us break through is because we have a profound misunderstanding
2:54.1	of creativity. We have a profound misunderstanding of the way the problems get solved.
2:58.4	And so if you write a book about breaking through and about problem solving,
	...

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