246 - Ezra, Rebel, and Blood Oath Pacts with Philip Lux of Lux Row Distillers

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 26 March 2020

⏱️ 73 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today’s episode features one of the largest spirits companies you might not know much about. You’ve heard of brands like Ezra Brooks, Rebel Yell, and Blood Oath, but there is a lot to discover about Luxco. We sit down with Philip Lux, Global Brand Ambassador at Lux Row Distillers and son of CEO Don Lux, as he guides us through the family history of the Lux’s along with their acquisitions of bourbon brands. Then we also get the inside scoop on what’s happening at Lux Row Distillers. After sourcing whiskey for many years, it became apparent they needed to build a distillery and they did it right in Bardstown, KY. We discuss the future of the brands and how they plan to grow and evolve. Don’t sleep on this location during your bourbon trail visit because the facility is incredible. Show Notes: Black Market Liquor Sales: https://www.forbes.com/sites/fredminnick/2020/03/19/wholesalers-warn-of-black-market-liquor-if-liquor-stores-close-amidst-coronavirus/#3b5445042e88 Supporting Spirits United: https://p2a.co/JRoHtT8 Bourbon Pursuit USBG Fundraiser: bourbonpursuit.com/usbg Bourbon Crypto: https://www.coindesk.com/wave-financial-to-tokenize-20m-worth-of-bourbon-for-new-whiskey-fund Pat Heist on TedX: https://www.youtube.com/watch?v=oSLWEnz-1mc This week’s Above the Char with Fred Minnick talks about supporting craft distilleries. What was your introduction to bourbon? How did you get into the business? What stands out about bourbon when you are traveling? Talk about the difference between Luxco and Lux Row. Did your dad ever tell you about how he had the foresight to acquire all these brands? Tell us the story of David Nicholson. Talk about Blood Oath. Was Rebel Yell acquired the same time as David Nicholson? Tell us about your bourbon portfolio. When did you break ground on the facility? Why did you decide to build in Bardstown and not St. Louis? What is the difference between regular David Nicholson and the reserve? Tell us about your still and capacity. Any worries about your bourbon being ready in 4 years? Are you trying to replicate the existing flavor profiles? What is your storage capacity? What is something that people might not know about your brands? When is the Lux Bourbon coming? Any plans to use this facility to support Luxco? What issues have you had starting a distillery?

Transcript

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0:00.0	Let's kind of talk about, you know, your history, your, your upbringing, because you're a young strapping lad.
0:06.7	Your last name's Lux. So obviously you have something to do around here.
0:09.6	Yeah.
0:10.1	Exactly.
0:19.4	Welcome back, everybody. It's episode 246 of Bourbon Pursuit. I'm Kenny, one of the hosts.
0:25.2	And here's your COVID-19 updates, because a lot has changed since last week.
0:30.2	Texas has temporarily adjusted its laws to be more lenient on the drinks industry and are now allowing alcohol as a part of to-go orders.
0:38.3	This is pretty big news because we know that anything in Texas that is regulated by alcohol
0:42.0	is very, very hard to change, and they are also enlistening distributor trucks that are designated
0:47.4	for alcohol-only delivery to support grocers and delivery needs during this time.
0:53.4	Four Roses Distillery will temporarily suspend their operations of a distillery located in Lawrenceburg, Kentucky,
0:59.8	and that began on March 20th of 2020.
1:02.8	And based on the current situation, Four Roses expects to commence operations once again on April 6th of 2020.
1:09.8	A new statement by the Wine and Spirits Wholesalers of America, or known as the WSWA,
1:15.1	their CEO and President Michelle Korsmo warns that in a crisis, unintended consequences
1:19.7	are major concerns for industries and private citizens, and they implore all governors to
1:25.5	keep wine and spirits retailers open as to not encourage bad actors to pop up black market liquor operations.
1:33.0	Other industry partners including the Distilled Spirits Council of the United States,
1:37.0	otherwise known as Discus, has made a similar statement.
1:40.0	And Fred Minnick recently published an article on Forbes.
1:42.9	Referring of the action is taken by the state of Pennsylvania, where they closed the doors
1:46.2	of all alcohol stores in the state, that the same thing could happen to them as it did during
	...

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