#246 – Doing Content Right with Steph Smith of Trends.co

Indie Hackers

Courtland Allen and Channing Allen

Startups, Entrepreneurship, Makers, Indie, Bootstrapping, Online, Technology, Business, Founders, Bootstrappers, Ideas, Tech, Indiehackers, Hackers

4.9 • 606 Ratings

🗓️ 23 February 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

Today I'm talking to Steph Smith (@stephsmithio). She runs Trends.co and recently got my attention when she posted on IH how she grew her podcast from 0 to 15k downloads/month. She took a really unique approach to launching her show, The Sh*t You Don't Learn in School, and I want to find out how she did it.

Transcript

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0:00.0	What's up everybody? This is Cortland from AndyHackers.com and you're listening to the
0:11.2	EndieHackers podcast. More people than ever are building cool stuff online and making a lot of
0:15.8	money in the process. And on this show, I sit down with these indie hackers to discuss the ideas,
0:19.9	the opportunities and the opportunities,
0:24.5	and the strategies they're taking advantage of, so the rest of us can do the same.
0:32.9	So I'm here with Steph Smith, the one and only. How's it going, Steph?
0:34.7	Things are good. How are you?
0:39.3	Great. You are a very multi-talented person. You run Trends.co, which is, I guess, kind of,
0:43.3	it's my favorite part of the Hustle newsletter, which is acquired by HubSpot last year.
0:48.3	It's one of the best newsletters in existence.
0:50.3	You guys have, I think, 15,000 plus subscribers. It's paid. It's really awesome.
0:53.3	You also have a ton of personal projects that you've worked on over the years, including
0:59.5	e-books, and your book called Doing Content, Right?
1:02.6	And you also have the project that you're here for today, which is a newish podcast that you
1:09.1	started called, shit, they don't teach you in schools. Is that right? Shit you don't learn in school. Yes, shit you don't learn in school. That's right. Love it with a little asterisk and the eye and shit. So nobody knows what that word means. No swearing here. No swearing here whatsoever. I started doing this thing on indie hackers. I don't know if you saw it, but we have a group called Show IH on Indie Hackers on the forum.
1:11.5	And anybody who posts in ShowIH can just basically show off
1:33.1	something that they're working on that they think other indie hackers will find interesting or useful.
1:38.4	And I've made a commitment that if somebody posts something cool that the community likes,
1:42.3	I will bring that person onto the podcast and we'll talk about it.. So that's like Show IH the group, and this is Show IH the episode, I guess.
1:50.3	And I think you posted the coolest thing last month. You had a lot of comments and discussion about
1:55.1	your podcast. Shit you don't learn in school. And I just kind of wanted to chat with you casually
2:00.2	about what it is and why you started it?
	...

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