I feel like you're on a roll.

Oh, thank you.

But you had a really good video the other day.

I don't have it in the notes yet, but I will.

On this analytics situation in the App Store,

we're just jumping right in.

No small talk today.

Yeah, absolutely.

But this analytics situation in the App Store

and with these apps being discovered,

it's like everything with Facebook.

It's an un-rolling scandal.

Like, it's not like never ending.

Never ending.

It's, it's one, we learn one thing after another.

But basically, the Wall Street Journal

had a story last week that really escalated this

where they did some research on a bunch of apps

that take by, by, by nature of the app.

They take very personal information.

These are things like menstrual cycle calendar trackers

for women.

...