243: The Difference Between Prospecting and Marketing
Your Virtual Upline Podcast
Bob Heilig
4.9 • 1.7K Ratings
🗓️ 2 July 2021
⏱️ 20 minutes
🔗️ Recording | Apple Podcasts | RSS
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Summary
How much time are you spending on marketing versus prospecting to grow your business?
There are two sides to your business: prospecting and marketing.
And I personally believe that a lot of you are relying too heavily on the marketing side.
And that's one of the reasons why you're feeling stuck.
Don't get me wrong, marketing is important; however, marketing alone is not enough to build a business.
What I want you to understand is that marketing is meaningless unless you're using it to drive your prospecting….and most of you are NOT spending enough time prospecting,
Today, I'm going to share the difference between PROSPECTING and MARKETING, and how to shift most of your time to prospecting in order to build your business.
Transcript
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| 0:00.0 | Hey, Bob here and welcome back to the your virtual upline podcast where we give network |
| 0:12.4 | marketers the mindset, strategies and skills that you need to build the business and life |
| 0:18.8 | of your dreams. |
| 0:20.2 | Hey, Bob here. |
| 0:22.8 | Welcome back to the show episode 243 today. |
| 0:27.3 | I want to be teaching you a really important distinction. |
| 0:31.5 | It's understanding the difference between prospecting and marketing. |
| 0:37.5 | I think this is going to be an episode that a lot of you are going to really need to |
| 0:40.3 | hear because I'm going to make the argument that that many of you have been relying too |
| 0:46.4 | heavily on the marketing side of things to grow your business. |
| 0:51.6 | And that's one of the reasons why you're feeling stuck. |
| 0:55.6 | See at its core, here's the thing, marketing is passive, putting content out on social |
| 1:01.4 | media to attract leads to you, the whole attraction marketing, curiosity, marketing movement. |
| 1:06.6 | It's passive. |
| 1:07.6 | Now, it's important, but that alone is not enough to build a business. |
| 1:12.2 | See, marketing without the other piece of the puzzle, prospecting, which is you proactively |
| 1:20.6 | reaching out, starting conversations every day through messenger and DMs having these |
| 1:27.2 | one-on-one personal interactions, if you're doing too much marketing and not enough prospecting, |
| 1:32.7 | that may be the reason why you're struggling. |
| 1:35.6 | And so I had someone in one of our programs mentioned to me, she said to me, Bob, I'm working |
| 1:40.9 | my business every day and I'm not seeing results. |
| 1:43.2 | And when I started asking her questions, her idea of working her business was just posting |
... |
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