On today's episode, we've got one of the most respected names in the Amazon game, Casey Goss,

who's going to talk about strategies ranging from product launch to Google advertising, split testing,

and he also has a cool origin story that includes how he coded his famous software with socks on his hands because it was so cold.

How cool is that? Pretty cool, I think.

Music that pretty cool I think. Hello everybody and welcome to another episode of the serious sellers podcast by Helium 10.

I am your host Bradley Sutton and this is the show.

That's a completely

BS free, unscripted and unrehearsed, organic conversation about serious strategies for serious

sellers of any level in the Amazon world. We've got one of the most serious sellers of all time.

Casey Goss in the house. Casey, how's it going? It is going well, Bradley. Thank you so much

for having me. Cool, cool. Thank you for coming on. Are you still in Indiana? Is it?

I am. Indianapolis for now. We'll see getting a little tired of it, but yes, sir.

Okay. What's the weather out there right now?

Right now, it is like 55 in sunny. I just got back from a walk, so it's okay.

Yeah. For us here in Southern

California, 55 is we better put on our heavy jackets and stuff. That's pretty cool. But for you guys is the opposite. That's t-shirt and shorts weather almost, huh? Almost, yeah, sweatshirt, some joggers, and I was very comfortable. Cool. Now, were you born and raised there in Indiana? I was born in Louisiana, but I was raised in Michigan.

Okay.

So you've been in different places. When you were growing up, you know, obviously it's like, what did you want to be when you grew up? I want to start a software company. It's not usually the thing. But like, what, you know, did you want to be a firefighter or astronaut? What did you think you'd be when you grew up? Uh-oh, the real questions.

Yeah, I wanted to be both an astronaut and the president, but definitely an astronaut. Like, space has always kind of been my thing. Nice, nice. Like, man, like, I bet nowadays more kids, I think there's a period of time where that wasn't really a hot thing, like, you know, I'm assuming like 60s and 70s when that was kind of a hot thing.

But then, like, for the last 20 years, there hasn't been much happening in space. But now all of a sudden, all these, all these news things about Mars and rovers and going back to the moon. Like, I bet you there's going to be a lot more people wanting to be an astronaut. That's kind of cool. now when you graduate high school school, though, did you, you know, obviously there's no astronaut school or something like, so I'm assuming you kind of like change what your career path was going to be. Did you enter college right afterwards? Yeah. I like, and I always had ideas and always wanted to be like an inventor. And so I think that's like, you know, pretty much suck with me. I didn't think it was very practical to get a job kind of in the astronomy world. And so I was

kind of debating between engineering. That's what my dad is. And just like, I guess business. And so

I was always interested in like marketing because you got to be really creative and yeah I mean to be

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