241: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves

The Side Hustle Show

Nick Loper

Entrepreneurship, How To, Education, Business

4.7 • 1.6K Ratings

🗓️ 3 August 2017

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

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Summary

Over the last decade, Cathy Heller has earned hundreds of thousands of dollars from her music and helping other musicians license their songs. In fact, you've probably heard some of her music without realizing it. Songs of hers have been featured in ads for huge brands, like McDonald’s, Walmart, Kellogg’s, as well as many popular TV shows. Today, the mother of 3 balances family, her art, her agency, her online course, and her new Don't Keep Your Day Job podcast, where she interviews other entrepreneurs, artists, and influencers. Cathy's story is an inspiring one, and it follows a familiar trajectory: freelancer to agency to product. When she moved to LA to be a rockstar, she didn't know where it would lead. That didn't pan out, but she landed at something perhaps even more fulfilling. She called it reverse engineering her dream job, and thinks other people can do the same. Tune in to hear how Cathy walked The Hustler's Path from freelancer to agency to product, and how you can apply her ideas and tactics to find your dream job. Full Show Notes and PDF Highlight Reel: Reverse Engineer your Dream Job: How a Struggling Songwriter Built a Multiple 6-Figure Business Doing What She Loves

Transcript

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0:00.0	Side Hustle Show 241, reverse engineering your dream job.
0:06.0	What's up, what's up, Nick Loper here, welcome to the Side Hustle Show because Hustle Never Slumps.
0:12.0	Excellent program for you today and and an inspiring one at that.
0:15.0	I'm joined by Kathy Heller.
0:17.0	She's a talented musician.
0:19.0	She's a mother of three, and she's a serious hustler.
0:22.0	Long time listeners of the show might remember the Hustler's Path, which was first laid out by Garrett Moon in episode 67. The Path is this familiar pattern you hear over and over again from freelancer to agency to product.
0:36.4	And the cool thing is Kathy walked this path in the world of music
0:40.0	starting out as a struggling songwriter then cracking the code and finding high value buyers for her work.
0:45.6	Then she expanded her capacity by bringing on other musicians and ultimately created the online course
0:50.9	to teach other artists how to do the same thing at six figure songwriting.com.
0:55.6	Now over the last 10 years Kathy has earned hundreds of thousands of dollars
0:58.8	from her music and you've probably heard her songs without even knowing it.
1:02.0	Her music has been licensed on dozens of
1:04.2	TV shows and movies and commercials for big brands like McDonald's and Walmart.
1:08.8	Today she balances the family, her art, her agency, her chorus, and her new podcast, don't keep your day job.
1:15.6	So stay tuned to hear how Kathy, in her words, reverse engineered her dream job and how you can do the same.
1:21.5	Notes, links, and a free PDF highlight reel summary of this episode
1:24.6	are at side hustle nation.com slash Kathy.
1:27.2	It's Kathy with C.
1:28.9	Before we dive in, let me take a moment to thank today's sponsor, Maker.co, MAKr.co. Does this sound familiar?
1:36.4	You need great branding, but you can't afford a designer. Now don't let that hold you back.
	...

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