240: Why a Facebook Group Should be Part of Your Marketing Strategy

The Side Hustle Show

Nick Loper

Entrepreneurship, How To, Education, Business

4.7 • 1.6K Ratings

🗓️ 27 July 2017

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

Teresa Greenway is a mother of 10 who went from working part-time in a bakery to making $5k a month doing what she loves – baking and teaching others how to bake. More specifically, she teaches how to bake perfect sourdough bread. Teresa has built a really cool business around this niche at NorthwestSourdough.com. In the past couple of years, her main revenue driver has been Udemy courses, to the tune of several thousand dollars a month. The main driving force behind this? It turns out Teresa's secret weapon is a huge Facebook group of engaged followers, fans, and fellow bakers. With almost 35,000 members, it's one of the largest baking groups on Facebook, and Teresa said it all started “by accident” back in 2013. Since then her business and revenue have grown faster than a loaf of her sourdough bread. Teresa earned $1k in the month she released her first Udemy course in April 2015, and it was a life-changing moment. She went on to earn $20k in her first year, and now consistently brings in $4-5k a month. Teresa did all of this will little to no promotion or marketing. Tune in to hear how she grew her Facebook group so fast, why she decided to start selling courses on Udemy, and how she also uses YouTube and ebooks to drive traffic to her courses and group. Full Show Notes and PDF Highlight Reel: Why a Facebook Group Should be Part of Your Marketing Strategy

Transcript

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0:00.0	Side Hustle Show 240, why a Facebook group should be part of your marketing strategy.
0:05.0	What's up, what's up, Nick? Hello over here, welcome to the Side Hustle Show because the dream is free, but the hustle is sold separately.
0:13.0	I'm really excited to share today's episode with you because my guest has an incredible
0:16.7	online business success story from an unlikely starting point and in an unlikely niche.
0:22.1	Teresa Greenway is a mother of 10 who escaped an abusive relationship
0:26.0	but is now earning $4,000 to $5,000 a month,
0:28.0	teaching people how to bake the perfect sourdough bread online.
0:32.0	The majority of that revenue is coming from the online
0:34.2	education platform Udome.com but there are some other income streams as well and
0:38.4	while Theresa is at the center of this business in Northwest sourdough.com and I think she's a really savvy marketer.
0:44.0	She's got a secret weapon.
0:45.0	A big engaged tribe of fans, followers, and customers
0:49.0	who are all members of her Facebook group Perfect Sourdough.
0:52.0	She's got almost 35,000 members in this thing. Facebook Group Perfect Sourdough.
0:52.8	She's got almost 35,000 members in this thing,
0:55.4	and in this episode she shares how it's grown,
0:58.1	what she's done to engage that community over the years,
1:00.3	and ultimately how she's turned community members into customers in a non-slimy
1:05.1	salesy way.
1:06.1	So if you're on the fence about creating a Facebook group for your business or your
1:09.2	side hustle, I think Teresa is going to give you that gentle motherly nudge toward getting it going.
1:14.3	Notes, links, and a free downloadable PDF highlight reel from this conversation are at
	...

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