241 - Celebrities in Bourbon and the Current State of the Secondary on Bourbon Community Roundtable #41

Bourbon Pursuit

Hobbies, Food, Arts, Leisure

4.9 • 866 Ratings

🗓️ 20 February 2020

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

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Summary

On this episode, we touch on three topics. First, we look at how bourbon producers can reach new consumers. Then we take on the new celebrity craze. Over the past year, there have been about half a dozen music artists and TV personalities that have come out with bourbons. While we don’t see this trend stopping, we ask ourselves if this is good for bourbon as a whole. Lastly, we examine the current state of the secondary market. It’s a group consensus that we all miss it, but how has it affected value, store pricing, and distributor allocation? Show Notes: This week’s Above the Char with Fred Minnick talks about celebrity whiskey. How do bourbon producers reach new customers? What about new label designs? What do you think about celebrities getting into bourbon? Are celebrities helping or hurting bourbon? Let's discuss the current state of the secondary market.

Transcript

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0:00.0	Carrie is fashionally late for his return.
0:03.5	I said he's making a big entrance.
0:05.5	That's right.
0:07.3	See, I like this new platform because I hold the power.
0:09.8	Like, I actually don't have to put him on the screen.
0:12.5	Perfect.
0:13.2	Really?
0:13.7	This thing is actually, it's kind of cool how this works.
0:16.2	Yeah.
0:16.5	It is cool, yeah.
0:17.4	All right, he's here now.
0:18.4	Should I add him can you can you like put his uh his face like behind
0:23.2	a curtain kind of thing or i can i can uh i can kick him from the studio you may do that here i'll put
0:28.8	him in and then i'll take him out oh hey, it's episode 241 of Burbank Pursuit.
0:45.2	And if it's your morning drive, good morning.
0:47.4	If it's your daily run, break that record.
0:50.1	And if you're sitting at work, let's make this day go by one hour faster.
0:54.6	Last week, Whiskey Magazine presented their 2020 icons of American Whiskey Awards in New York City,
1:00.5	and I'll be damned if we weren't even considered in the running. Who knows? Maybe next year.
1:04.9	But here are some of the names that you might recognize. Brent Elliott from Four Roses was named
1:09.4	Master Distiller of the Year, Buffalo Trace as
1:11.8	Best Distiller and Visitor Attraction, Peerless Distilling Company's small-batch Kentucky Strait
	...

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