240: Why Feeling Bored With Your Message Is a Good Sign
Marketing Your Business - Marketing Strategies for Business Owners
Stu McLaren
4.9 • 679 Ratings
🗓️ 27 March 2026
⏱️ 15 minutes
🧾️ Download transcript
Summary
Have you ever wondered if your message is actually getting through? You keep saying the same things over and over, and you look around thinking... is anyone actually hearing this? I want to share a moment that completely changed how I think about that question.
I was driving my daughter and her friend to school, and I overheard my daughter tell her friend, "Sleep makes your brain smarter." That's something I've said to her dozens of times. But she wasn't quoting me. She said it like it was hers, like it was just something she knew to be true. And it hit me: the message had gotten through. I just didn't see it happening.
The same thing is happening in your business right now. Your values, your beliefs, the things you keep saying over and over to your audience and your team, they're landing even when you can't see it. In this episode, I break down three reasons why repetition matters more than you think, and why that urge to switch things up might be the exact signal to keep going.
In this episode, you'll learn:
- Why repetition is how people learn (and the research behind 7-10 exposures)
- Why your boredom with your own message is actually a good sign
- How this applies to your team just as much as your audience
- A 10-minute exercise to clarify your three core messages
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Transcript
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| 0:00.0 | Have you ever wondered if your message is actually getting through? Like, you keep saying the same |
| 0:04.6 | things over and over and you look around and think, is anyone actually hearing this? Listen, I get it. |
| 0:10.4 | I've been there. But I want to share a moment with you today that completely changed how I think |
| 0:14.4 | about that question. And it didn't happen in a boardroom or in the office or in the studio. It |
| 0:19.8 | didn't even happen on a stage it |
| 0:21.8 | happened in the backseat of my car welcome to marketing your business I'm Stu |
| 0:26.2 | McLaren co-founder of membership.io and author of predictable profits now here's |
| 0:31.0 | the truth you are one great marketing idea away from transforming your business |
| 0:36.5 | one strategy can be the difference between |
| 0:38.7 | struggling and thriving, between a business that drains you and one that fuels your life. Every |
| 0:44.4 | episode, you're going to get specific tactics you need to build your audience, attract more |
| 0:48.8 | customers, and scale your business all without the burnout. These are real strategies, real numbers, real behind |
| 0:55.7 | the scenes. Buckle your seatbelts, my friend. Let's go. So here's the scoop. A couple |
| 1:02.1 | times a week, I drive my daughter and one of her close friends, Alicia, to school. And in that, |
| 1:09.4 | we get some great conversation. I'm asking them questions. I'm doing the |
| 1:14.6 | cheesy dad stuff like karaoke and all that kind of stuff. But oftentimes, especially early in the |
| 1:21.5 | morning, sometimes the girls are quiet, right? So they're tired and they don't do a lot of talking, |
| 1:26.9 | or they're, you know, talking to themselves. of talking or they're you know talking to themselves and |
| 1:29.1 | i just stay quiet and i listen to the conversation and you know soak in what's happening in the |
| 1:34.8 | world of teenagers and interestingly enough as i was driving you know i heard a conversation |
| 1:42.1 | between my daughter and alicia and uh long story short I heard a conversation between my daughter and Alicia. |
| 1:45.0 | And long story short, it was a conversation about sleep. |
... |
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