I'm Levy Dalton and this is all drink to that where we get behind the scenes of the wine business. Oh, Christie is a proprietor of Frankly Rines in Tribeca. Why don't you tell us a little bit about what you're doing down there?

Well, Frankly Wines is my wine shop. My last name is Frank, so that's the that's the tie in there.

And we're located down in I guess the southern part of Tribeca. It's sort of the

intersection of Tribeca, City Hall, the Financial District, and Battery Park City.

And been open for about five years and it's very much a local neighborhood shop.

It's a pretty small physical space. Yeah. How do you

think that that shapes the outlook of the store? Well the intent was always to have a

shop that would be able to just sort of survive on foot traffic alone and I wanted I

always wanted it to be very very very focused very edited I hate the word

curated but I guess very curated so you walk into some shops and you'll see you know a row of California

Chardonnays and they're all kind of the same and it was like you really only need

one and it needs to be the best and you need one at about under 15 and one at around $20. So the intent was always

to have a space that was just very edited with sort of all the main categories that anybody coming

into a shop would look for but just sort of one

and the best that I had found today. But it is a neighborhood shop and you're not doing a lot

with like email blasts or guys on the phone.

There's no guys on the phone.

There's one phone in the shop and it would be sort of annoying for the customers.

It's 320 square feet of space unless I put people in the basement, which I don't think that would be smiled upon by the D.O.B.

But it's, it's, we do have a growing email customer base and we do do some shipping for certain things but for the most

part it is very much a local store for traffic local deliveries that sort of thing

and one of the things I found kind of interesting about your journey to getting there was that you used to work

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