23andMe's Anne Wojcicki: Embrace the gatekeepers
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 1 August 2019
⏱️ 44 minutes
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Summary
When Anne Wojcicki co-founded 23andMe, she carved out a brand-new space in personal health -- helping people become experts on their bodies right down to the DNA level. Then the federal regulators came calling. But instead of trying to outwit the FDA in the name of moving fast, Wojcicki made the call to work with regulators directly and collaboratively. Hear how she embraced "red tape" as a tool to scale — not swiftly, but sustainably.
Read a transcript of this interview at: https://mastersofscale.com/anne-wojcicki-how-and-why-to-embrace-gatekeepers/
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.8 | So search for rapid response in your podcast player |
| 0:28.0 | and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:35.0 | Welcome to the Master to Scale Movie Club. |
| 0:45.0 | It's accepted knowledge that the 1994 Cohen Brothers Classic, |
| 0:52.0 | HUDSucker proxy is one of the best movies of all time, especially |
| 0:56.5 | for entrepreneurs. |
| 0:58.5 | Set in the utopian heyday of the late 1950s corporate boom the Hudsucker proxy offers up a witty |
| 1:05.8 | wonky take on ambition luck and cutthroat competition that every founder can |
| 1:12.2 | relate to. |
| 1:14.8 | But there are many other nuggets of gold throughout the history of cinema, sometimes in movies |
| 1:20.5 | you'd least suspect. Today I want to look at three scenes in particular. |
| 1:26.0 | They all come from very different movies, |
| 1:29.0 | but each of them can tell us something |
| 1:32.0 | about what we'll be examining on today's show, something every |
| 1:36.1 | startup can expect to face, gatekeepers. |
| 1:41.7 | The first scene comes from Indiana Jones and the Raiders of the Lost Ark. Indie is racing through a busy Cairo market. Suddenly, the crowd parts revealing a sword-wealing ruffian. He's clearly intent on cutting |
| 1:58.5 | our hero to pieces and he makes his intention clear with an elaborate display of sword swinging. |
| 2:05.2 | Unperturbed, he and he nonchalantly pulls out his gun and shoots the guy. |
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