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A Well-Designed Business® | Interior Design  Business Podcast

239: Katharine Earnhardt - How to Advise Your Clients on Art

A Well-Designed Business® | Interior Design Business Podcast

LuAnn Nigara

Design, Business, Arts

4.9810 Ratings

🗓️ 2 October 2017

⏱️ 66 minutes

🧾️ Download transcript

Summary

Today we have Katharine Earnhardt on the show! She's the Founder of Mason Lane Art Advisory, a Brooklyn-based company that styles walls with art and objects to fit client's taste, space and budget.  Keeping up with the art world inventory, resources and pricing is a full-time job, and Katharine explains how designers can get support in this area so they can appropriately source and pitch the right art to clients.  Katharine has a B.A. in Art History and Economics from Williams College and an M.A. in Art Business from Sotheby’s Institute. Katharine has experience working in the Management office of the Museum of Modern Art, in business development at Christie's, and leading the business development team at a international art appraisal and advisory firm, Gurr Johns. Katharine is well versed in Art History and art market dynamics and works with designers through by straight referrals as well as through her trade program called Mason Lane Partners (MLP).   Listen in to find out more about the kind of assistance that Katharine offers to Interior Designers through her boutique art advisory service.  Show highlights: Katharine talks about her company's Interior Design Forum, called In The Maoson, that she hosts in her living room. It’s a really great networking opportunity! The pain points around buying art, that Katharine helps and educates Interior Designers and her clients with. How Katharine helps people to spend wisely when buying art. The aspects of art that go beyond the aesthetics, which can really add to the quality of the piece and also to how one feels about the work. The value in educating your client about the meaning behind an artwork and what drives price.  Sometimes a client doesn’t need new art, they could just rearrange, or re-frame what they already have. The ideal height to hang your artworks- a great place to start! Katharine’s upcoming Webisode, where she goes through the kinds of problems that Designers tend to face when advising their clients about art. Go to masonlaneart.com to sign up. Why Katharine created her Webisode. Some great tips for you, from Katharine’s Webisode. The best places for you, as Designers, to source art. Some great online resources for art. What you will get from working with Mason Lane. How Mason Lane's services save Interior Designers money and time.   A really fun rule, around the use of color, form, and design. Coordinating the light fixtures with the art. A frame can really make or break a piece of art! Some tips for creating professional-looking gallery walls- they really take a lot of planning. Links: Katharine’s website: http://www.masonlaneart.com Katharine on Instagram: masonlane_art.

Transcript

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0:00.0

Have you heard about the exciting new exhibit by the Black Artists and Designers Guild,

0:05.6

which was commissioned by the Cooper Hewitt Smithsonian Design Museum in New York City?

0:11.1

Big news, right?

0:12.6

The Cooper Hewitt's exhibition is called Making Home, Smithsonian Design Triennial.

0:18.2

Now, the batch designers exhibit is titled the Underground Library,

0:23.8

inspired by the Underground Railroad. The Underground Railroad is the clandestine network

0:28.6

established in the early 19th century through which many enslaved African Americans

0:33.6

traveled in search of freedom. This library installation represents a 21st century sanctuary surrounded by art, objects,

0:43.5

artifacts, and books of black legacy.

0:46.9

In reimagining and repurposing the Andrew Carnegie Personal Library,

0:52.7

badge invites you to examine the power of home libraries

0:56.1

and the significance of literacy, remembering that African Americans were denied the right to read

1:02.3

under slavery. I'm honored to share that Window Works in Livingston was asked by badge to create

1:08.7

the flat panels for the windows. We used a custom design fabric

1:12.5

by badge members, and the fabric was fabricated by Stacey Garcia's team at Libatex. So please make a

1:20.0

point to visit this inspired space the next time you are in New York City. The exhibition runs

1:25.5

from November 24 all the way through August 10th,

1:30.1

2025. So you have plenty of time to get this on your calendar. We will put links in the show notes.

1:42.7

Welcome to a well-designed business with your host, Luann Nigara.

1:47.1

Luan has a lifetime of experience building a multi-million dollar business with her husband

1:51.5

and cousin, and she knows the challenges you face in your interior design business.

1:56.4

Luan brings you real-life answers to your most pressing problems, as well as practical strategies

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