In this episode, we're going to talk all about how and why you would make PPC test listings

to help validate your next cool product launch idea.

How cool is that?

Pretty cool, I think.

Hello, everybody, and welcome to another episode of the serious sellers podcast by Helium 10.

I'm your host, Bradley Sutton, and this is the show.

That's a completely BS-free, unscripted and unrehearsed, organic conversation about serious strategies for serious sellers of any level in the Amazon world.

And I'm going to have a serious conversation with myself today.

No guest, but I wanted to go over PPC test listings.

This is something that maybe you heard about first from Tim Jordan on Project X a couple of years ago.

But I've talked about it in some of my Project 5K case studies.

I've been using this almost exclusively to launch over 40 products in the last year for different case studies

I've done. And we're going to talk about what exactly these are and how they've helped me

and how they could help you. But before I start, let me just say that this is not something that's

a requirement if you're going to sell on Amazon.

You know, there's plenty and plenty of sellers out there who have tons of success and

have never done anything like this.

But in the different niches that I do, this has really helped me to validate a lot of the

demand.

All right?

So first of all, let's just talk about why you would do a test listing and then what they are.

So first of all,

...