Welcome to season 4 of the Agile Brand with Greg Kielstrom, where we discuss business

agility through customer experience, employee experience, and digital transformation.

I'm your host, Greg Kielstrom.

The Agile World Podcast is brought to you by TechSystems, an industry leader in full-stack

technology services, talent services, and real-world application.

For more information, go to techsystems.com.

To read more about the topics discussed on this show, you can go to my website at GregKielstrom.com

and read my latest articles, or get a copy of my latest book, Meaningful Measurement

of the Customer Experience, now available on Amazon and other retailers.

My name is Greg Kielstrom, and I'm the host of the Agile Brand Podcast.

Welcome to a special episode of the show brought to you by Attribution, an advanced multi-touch

attribution company that empowers every marketer with the data to convert more buyers

and maximize ROI.

You can learn more about attribution at www.attributionapp.com.

Today, we're going to talk about how both B2C and B2B marketers can utilize Google ads

for the greatest success, and how to overcome some of the challenges that recent changes

have posed.

To help me discuss this topic, I'd like to welcome Sean Marshall, a digital marketing consultant

specializing in Google ads for B2B SaaS companies.

Sean, welcome to the show.

Why don't we start with you giving a little background in yourself and your role at Attribution?

Yeah, thanks, Greg.

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