238: From Crying in the Shower to 8 Figure Business (Rachel Rodgers Story)

Marketing Your Business - Marketing Strategies for Business Owners

Stu McLaren

Business, Marketing

4.9 • 679 Ratings

🗓️ 23 March 2026

⏱️ 43 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Rachel Rodgers ran a $155K Kickstarter campaign in public... where everyone could watch the numbers. For 19 days, it looked like she was going to fail. What she said next changed how I think about entrepreneurship.

Rachel Rodgers is the founder of Hello Seven, a multi-million dollar coaching company helping women build wealth through entrepreneurship.

In this conversation, Rachel reveals:

• The shower breakdown before her DC internship (and what her mom said)

• Why she calls herself "ungovernable" and "unemployable"

• The $155K Kickstarter that almost failed in front of everyone

• Why she LOVES the opportunity to fail publicly

• The permission slip: "I'm allowed to make mistakes"

• The telethon pivot

📚 FREE RESOURCE: Get Rachel's Permission Slip Worksheet + Public Launch Mindset Guide

→ https://podcast.stu.me

CONNECT WITH RACHEL:

• Website: https://helloseven.co

• Instagram: https://instagram.com/rachrodgersesq

• Book "We Should All Be Millionaires": https://a.co/d/hYpZHnF

CONNECT WITH STU:

• Website: https://stu.me

• Book "Predictable Profits": https://a.co/d/4GIi1uz

• Instagram: https://instagram.com/stumclaren

• Podcast: https://podcast.stu.me

• Membership.io: https://membership.io

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Transcript

Click on a timestamp to play from that location

0:00.0	I am unemployable, I'm ungovernable.
0:02.3	Note to self, get money.
0:04.1	Once I started setting goals,
0:05.6	and then I realized like, oh, if I set a goal
0:08.6	and I come up with a plan to do it,
0:10.1	it will literally happen.
0:11.7	I love that I have the opportunity
0:14.0	for everyone to watch me, absolutely, completely fail.
0:18.5	I'm allowed to make mistakes.
0:20.1	I want you to know that. I'm allowed.
0:23.3	That was Rachel Rogers, founder of Hello 7, an eight figure business. She just ran a
0:29.3	$155,000 Kickstarter campaign in public where everyone could watch the numbers. And it was on track
0:36.8	to be a complete failure. So what actually
0:40.3	happened? Let's go. Rachel, so great to have you. Thanks for joining. I'm excited to be here.
0:45.7	Flying all the way from Portugal, by the way. And so I want to talk and start things off. We're going to
0:51.8	get to that. But we're going to talk a lot today. We're going to talk about an exciting Kickstarter campaign that you are just coming off, huge success. I want to hear all about that. I want to hear about marketing, what's working, what's not working, because a lot of changes have been happening. And we were chatting about that. And then I want to get into a couple other topics of interest, too, but let's start with Portugal.
1:11.1	Yes.
1:11.4	You just made a big move, moving your whole family over to Portugal. Why?
1:15.3	You know, I always wanted to live in Europe since I was 19 years old, and I've tried
1:20.3	multiple times to escape the U.S.
1:23.2	And like, for whatever reason, the visa didn't work out.
1:25.4	I tried to move to France.
	...

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