If your marketing feels like it's not cutting through the noise right now, if you're wondering what actually moves people to take action in 2026, this episode is going to open your eyes.

I just got back from a family trip to Japan and I walked away with three marketing lessons that I think every business owner needs to hear.

And the first one came from the most unlikely source, my kids.

Welcome to marketing your business. I'm Stu McLaren, co-founder of membership.io,

and author of Predictable Profits. Now here's the truth. You are one great marketing idea away from transforming your business.

One strategy can be the difference between struggling and thriving, between a business that drains you and one that fuels your business. One strategy can be the difference between struggling and thriving,

between a business that drains you and one that fuels your life. Every episode, you're going to get

specific tactics you need to build your audience, attract more customers, and scale your business,

all without the burnout. These are real strategies, real numbers, real behind the scenes. Buckle your seatbelts,

my friend. Let's go. So we're on our way back from Japan. We're not quite home yet. We actually

stopped over in Hawaii into our favorite little spot called Coalina. So we're spending a

couple days here trying to take in the sun, but I got to be honest.

The sun, I don't know where it's gone to.

But nonetheless, we're on our way back from Japan.

And it has been just an absolutely incredible trip.

So we were planning this trip as a family.

And I, well, actually, let me just back up.

What I really should say is that my wife

had been planning this trip and she had thought through all of the cultural experiences that we

want to have as family, all the great hotels and places we wanted to go and see. And, you know,

in my mind, I really, you know, I'm along for the ride. You know, I, my wife loves

travel and it's her thing. And I just love experiencing, you know, what she creates because

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