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In the world of sales, you either sink, swim or break through to the next level.

My name is Colin Mitchell and this is sales transformation. A new kind of

sales show designed to bring you through the epic life-changing moments of

elite sellers so you can experience your own sales transformation.

Alright, welcome to another episode of sales transformation. Today I want to

talk about something that kind of bothers me a little bit. So you see a lot of

people in sales, sales coaches, consultants, gurus, whatever you want to

call these people, they often will try to tell you that there's one way to do

a certain thing. One way to make a called call, perfect way to send an email,

...