237: Crafting Memorable Stories with Dr. Carmen Simon

How to Be Awesome at Your Job

How to be Awesome at Your Job

Success, Career, Self-improvement, Health & Fitness, Sharpening, Business, Education, Selfhelp, Collaboration, Winning, Meaning, Development, Mockaitis, Skills, Training, Mental Health, Speaking, Decisions, Careers, Interview, Fun, Money, Writing, Thinking, Wins

4.6 • 1K Ratings

🗓️ 3 December 2017

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Carmen Simon shows how to become impossible to ignore by integrating the right components to influence our audience’s minds.

You’ll Learn:

1) The three components of a good story

2) Why causation in a story can be both sexy and tricky at the same time

3) Why relatable emotions are more important than strong emotions

About Carmen

Dr. Carmen Simon is a Cognitive Neuroscientist and Founder of Memzy. She has applied the latest neuroscience research findings to deliver workshops, design, and consulting services. Carmen is a published author and a frequent keynote speaker at conferences in the U.S., Canada, Europe and Asia. She holds doctorates in instructional technology and cognitive psychology, and uses her knowledge to offer business professionals a flashlight and a magnet: one to call attention to what’s important in a message, the other to make it stick to the audience’s brain so they can act on it. Carmen’s brain science coaching helps business professionals motivate listeners and stand out from too much sameness in the industry.

Items Mentioned in this Show:

Carmen’s Website: MEMZY
Carmen’s book: Impossible to Ignore
Book: Superforecasting by Philip E. Tetlock and Dan Gardner
Previous episode: 011: Making Messages Memorable with Dr. Carmen Simon

View transcript, show notes, and links at http://AwesomeAtYourJob.com/ep237.

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Transcript

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0:00.0	Welcome to the How to Be Awesome at Your Job Podcast, the show where brilliant professionals share how to sharpen the universal skills required to flourish at work.
0:10.0	Enjoy more career fun, wins, meaning, and money.
0:14.0	With your host, Pete McKitis.
0:16.1	Hello and thanks so much for joining us here for episode 237 with Dr.
0:25.4	Carmen Simon. I think you will love what Carmen has to share because I sure did
0:30.7	back in episode 11. We had her once and it's time for some more.
0:35.4	She's got new research, more insights about being memorable, particularly with stories,
0:40.9	what makes them great. So you'll learn one, the three components of a good story,
0:44.8	two, why causation in a story can be both sexy and tricky at the same time and why
0:50.9	relatable emotions are more important than strong emotions.
0:55.6	So if you'd like to check out the show notes or the transcript or the links to items that we've referenced
0:59.0	here, you can find that on over at awesome at your job. dot com slash epp 237
1:04.4	and we're all at awesome at your job dot com
1:06.1	I encourage you to check out some of our great resources.
1:08.8	One I'll point you to today is the gold nugget email list.
1:11.8	So if you're listening you're driving
1:16.2	you're in disposed well we take those notes for you we send them to your inbox each
1:20.8	morning there is a new guest, the most actionable summarized tidbits that you can read in under two minutes.
1:28.0	So that's on over at awesome at your job.com or you can text nug that's in U.G to 444 999 to sign up that way.
1:36.8	Now here is Carmen story.
1:38.2	Dr Carmen Simon is a cognitive neuroscientist and founder of Memzy.
1:42.3	She has applied the latest neuroscience research
	...

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