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Thriving Stylist Podcast

#236-Evolving clientele to navigate the Recession with Caitlin Lozano

Thriving Stylist Podcast

Britt Seva

Stylist, Business, Hair, Hairstylist, Marketing, Salon, Careers, Businessbuilding

4.72K Ratings

🗓️ 20 June 2022

⏱️ 24 minutes

🧾️ Download transcript

Summary

Several months back I did an episode about the looming recession that will be hitting our industry like it hits others, and yes, it’s happening. One of my amazing Thrivers, Caitlin Lozano, reached out to me a few weeks back and she explained to me how she is seeing the effects of the impending recession, and she agreed to do an interview with me about it.

Today I’m sharing Caitlin’s thoughts as she explains what she’s experienced with her salon’s clientele. I hope you listen closely, because Caitlin is somebody who is an incredibly accomplished stylist and has built a beautiful salon and team, and she reveals a lot of insight in this one. If you take the lessons that Caitlin has learned in adapting her brand, it’s going to give you a leg up and advantage as you navigate this recession too!

If you have a question for me that you’d like answered in a future episode, a great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I’m looking forward to doing more of these types of episodes on the podcast!

If you’re not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You’re not going to want to miss out on this!

Learn more at: https://thethrivingstylist.com/podcast/236

Transcript

Click on a timestamp to play from that location

0:00.0

Do you feel like you were meant to have a kick-ass career as a hair stylist?

0:06.1

Like you got into this industry to make big things happen?

0:09.4

Maybe you're struggling to build a solid base and want some stability.

0:12.7

Maybe you know social media is important, but it feels like a waste of time because you

0:16.2

aren't seeing any results.

0:18.2

Maybe you've already had some amazing success, but are craving more.

0:21.8

Maybe you're ready to truly enjoy the freedom and flexibility this industry has to offer.

0:26.8

Working and coloring skills will only get you so far, but to build a lifelong career as

0:31.1

a wealthy stylist, it takes business skills and a serious marketing strategy.

0:35.9

When you're ready to quit just working in your business and start working on it, join

0:39.2

us here where we share real success stories from real stylists.

0:42.8

I'm Britt Siva, social media and marketing strategist just for hair stylists, and this

0:47.0

is the Thriving Stylist Podcast.

0:52.2

What is up my friends and welcome back to the Thriving Stylist Podcast?

0:55.6

I'm your host Britt Siva, and y'all, it's happening.

1:01.5

So I shared on the podcast several months back that there was a recession looming and that

1:07.8

it would ultimately hit our industry like it's going to hit every industry.

1:12.6

And I was worried that it wouldn't be a highly downloaded episode, thankfully it was,

1:16.4

which is good.

1:17.4

That means a huge chunk of our industry is going to be well prepared when it happens.

1:22.1

So one of the things I mentioned on that episode was it's happening.

1:25.4

It's coming.

...

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