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The Balanced Blonde // Soul On Fire

236. Brandin Cohen: Building Liquid IV, Changing the World & What’s on the Horizon

The Balanced Blonde // Soul On Fire

Dear Media

Health & Fitness, Balancedblondespiritualitywellness

4.6 • 2.8K Ratings

🗓️ 12 May 2021

⏱️ 80 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

OG listeners of the podcast may remember Brandin Cohen, founder of Liquid IV, as the FIRST guest on TBB Podcast  five years ago, when both his and Jordan’s brands were in their infancy. Brandin is one of Jordan’s dearest friends and she is thrilled to have him back on the show today. 

Half a decade later, Brandin joins the pod again, and so much has changed! Fresh from the acquisition of his company, he’s settling into his new beautiful home (where they recorded this episode). After years of hard work as Liquid IV’s CEO, he’s finally taking a hiatus to rediscover what lights him up. He gives everyone an insight into his new lifestyle, his other-worldly morning routine, spiritual practices, and the ambitious visions he has to CTW: Change The World. 

Beyond business, Brandin is a kind of a kind, open-hearted spirit. His soul is literally on fire (a true Sagittarius!), and his energy and charisma bounce off the mic. Despite his incredible levels of success, he carves out so much time to help others and the planet. He shares so many juicy nuggets for business founders out there to follow your passions and realize your vision to make your mark. 

Speaking of passion, Jordan’s latest soul-on-fire project, The Celestial Diet has arrived! Join Jordan for a FREE webinar on May 27th, 2021 for a deep dive intro to the food lifestyle that transformed her life. Click this link to sign up! 

Thanks to Sakara Life for sponsoring this episode. This plant-based food brand delivers delicious organic meals and daily wellness essentials straight to your door. Get 20% off your first order by going on sakara.com/balanced and enter BLONDE20 at checkout on sakara.com.

Thanks to Nuzest for sponsoring this episode. Led by nature, and backed by science, Nuzest protein powders are the perfect addition to your smoothie. Using the cleanest, all-natural ingredients, Nuzest sets your body up for an epic day of productivity. Head to nuzest.com/blonde and use the code BLONDE for 20% off their protein powder selection. 

Thanks to Gruvi for sponsoring this episode. This alcohol-free beer and wine company out of Colorado has been the best addition to all of Jordan’s social gatherings. If you’re feeling sober-curious or simply want to try an amazing alcohol alternative, head to getgruvi.com and use the code BLONDE for 10% off your purchase.  

To learn more, and for the complete show notes, visit: thebalancedblonde.com/podcast/


Resources:


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Transcript

Click on a timestamp to play from that location

0:00.0

Hello, hello, welcome back to the Balanced Bond podcast.

0:15.6

Solon Fire, I'm your host, Jordan Younger.

0:18.8

And today we have a very special treat for you.

0:21.9

So if you've been listening to the Balanced Bond podcast since the beginning in 2016,

0:28.5

then you might remember my very first episode ever with one of my best friends on the planet

0:34.8

Brandon Cohen, otherwise known as the founder of Liquid I V.

0:40.3

And we reminisced so much on that first episode because truthfully I didn't know what I was

0:45.2

doing back then at all.

0:47.4

We had one microphone that we shared.

0:49.9

We recorded the episode and then I thought we deleted the entire episode and the saga

0:55.4

that went on because the next time Brandon came on, which was still really early, was probably

1:00.5

like definitely before episode 50, I would say.

1:04.3

Again, we had one microphone and we just laughed about that so much.

1:09.0

So now everything's coming very full circle.

1:12.1

We've got Brandon back on five years later.

1:15.5

So much has happened in life.

1:17.8

Brandon tirelessly continued to grow Liquid I V for the last five years, along with his

1:22.6

incredible team.

1:24.3

And then at the end or middle to end of last year, Liquid I V sold to Unilever and was acquired

1:31.7

which was a huge goal, something that was a vision of Brandon since day one.

1:37.3

And needless to say, it was a huge celebration.

1:40.6

We talk about that in this episode.

...

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