235 Leadership in Focus by Vern Oakley
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 12 July 2019
⏱️ 43 minutes
🧾️ Download transcript
Summary
Leadership in Focus: Bringing Out Your Best on Camera by Vern Oakley
https://www.salesartillery.com/marketing-book-podcast/leadership-focus-vern-oakley
If a message feels important enough for video, it's likely because you want to move the audience to action potential investors to take a stake in your company, current employees to embrace a new initiative, prospective employees to bring their talents to your organization.
Your video can help you inspire your tribe the people you want to influence to take action. But if you want them to do more than listen, your audience needs to feel an authentic connection with you.
Veteran filmmaker Vern Oakley offers strategies that can help you relax and be their best, authentic self in front of the camera. The return on investment will be a stronger connection to those you want to reach; heightened respect, prestige, and interest in their organization; a stronger brand; and a longer-lasting legacy.
Leadership in Focus is a comprehensive, entertaining guide for leaders who realize that it's not just what you say on camera that's important it's how you say it. Whether a CEO, middle manager, or budding entrepreneur making YouTube videos to influence their tribe, this book will help them rally others around a message.
Transcript
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| 0:00.0 | This is Vern Oakley, author of Leadership and Focus, bringing out your best on camera, and you are listening |
| 0:07.0 | to the Marketing Book Podcast. |
| 0:09.1 | Welcome to the Marketing Book Podcast, helping you keep up with the smartest thinking in the |
| 0:16.2 | quickly changing field of modern marketing and now here's your host Douglas Perdette. |
| 0:22.2 | Hello thanks for joining me on the marketing book podcast. Here's your host, Douglas Burdett. |
| 0:22.7 | Hello, thanks for joining me on the Marketing Book Podcast, |
| 0:25.4 | where each week I publish an interview |
| 0:27.1 | with the author of a new marketing or sales book |
| 0:29.8 | and which was named by Forbes as one of 11 Smart Podcasts that will keep you in the know. |
| 0:36.0 | My goal for this podcast is to help you discover new ideas in order to succeed in the quickly |
| 0:41.0 | changing field of modern marketing and sales. |
| 0:43.8 | Don't worry about taking notes. |
| 0:44.8 | You can find links to everything linkable in this episode's show notes |
| 0:47.9 | at marketingbook podcast.com. |
| 0:50.2 | And since you're a listener to the marketing book podcast, if I can recommend a specific |
| 0:54.4 | marketing or sales book or some other helpful resource that I know of for whatever situation |
| 0:58.7 | you find yourself in, feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction. |
| 1:05.6 | Also, I'd like to think our sponsor Blinkist. |
| 1:07.7 | Blinkist is an app that takes the key insights from the best non-fiction books and distills them |
| 1:12.2 | into a format that you can read or |
| 1:14.0 | listen to in just 15 minutes on your smartphone. |
| 1:17.6 | Several of the books featured on the marketing book podcast are on Blinkist. |
... |
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