234 Fire Them Now by Phillip Stutts
The Marketing Book Podcast
Douglas Burdett
4.9 • 868 Ratings
🗓️ 5 July 2019
⏱️ 63 minutes
🧾️ Download transcript
Summary
Fire Them Now: The 7 Lies Digital Marketers Sell...And the Truth about Political Strategies that Help Businesses Win by Phillip Stutts
https://www.salesartillery.com/marketing-book-podcast/fire-them-now-phillip-stutts
Your digital marketing firm is failing your business, not delivering on the kind of passion, commitment, and innovation they promised. To ensure that you're getting the best, you need to know how to demand better--by learning from the incredible strategies of the fast-paced arena of political marketing.
In Fire Them Now, Phillip Stutts illuminates common failures within the digital marketing industry and explores the strategies and tactics used in politics that win for businesses. He examines why political marketers are producing some of the most successful marketing in the game--working with limited budgets and tight deadlines while demonstrating unwavering work ethic, adaptability, and proactivity.
This eye-opening guide offers a new pathway for businesses to succeed in an ever-changing economy, providing the tools you'll need to challenge your current digital marketing agency. And if they can't deliver the win, Fire Them Now!
Transcript
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| 0:00.0 | Hey, this is Philip Stutz, author Fire Them Now, the Seven Lies Digital Market Sell |
| 0:05.5 | and the truth about political strategies that help businesses win. |
| 0:09.4 | And you are listening to the Marketing Book Podcast. |
| 0:15.0 | Welcome to the Marketing Book Podcast, |
| 0:18.0 | helping you keep up with the smartest thinking |
| 0:20.0 | in the quickly changing field of modern marketing. And now here's your host. the an interview with the author of a new marketing or sales book and which was named by |
| 0:33.6 | LinkedIn as one of 10 podcasts that will make you a better marketer. My goal for |
| 0:39.4 | this podcast is to help you discover new ideas in order to succeed in the quickly changing |
| 0:44.4 | field of modern marketing and sales. Don't worry about taking notes you can find |
| 0:48.2 | links to everything linkable in this episode's show notes at marketingbook podcast |
| 0:52.1 | dot com and since you're a listener to the show notes at Marketing Book Podcast.com. |
| 0:53.6 | And since you're a listener to the Marketing Book Podcast, |
| 0:56.2 | if I can recommend a specific marketing or sales book |
| 0:59.0 | or some other helpful resource that I know of |
| 1:01.2 | for whatever situation you find yourself in. |
| 1:03.0 | Feel free to connect with me on LinkedIn where we can chat and I'll try to point you in the right direction. |
| 1:09.0 | This show is produced by my marketing firm. |
| 1:11.0 | We work with manufacturers to help them grow. If you're a |
| 1:15.2 | manufacturer and are serious about growing your business, check out our guide to |
| 1:19.6 | lead generation for manufacturers on our website sales artillery.com or |
| 1:24.6 | Google lead generation for manufacturers and you'll find the guide at the top of |
| 1:30.4 | the organic results and special thanks to this episode's sponsor, |
... |
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