Hello, world. Welcome to discover your talent, do what you love, number 235. I'm creator and host,

Don Hutchison. Every day, I interview someone from around the world who has

discovered his talents to do work he loves to create a life of success, satisfaction, and freedom.

Once a week, I interview a well-known expert from the fields of personal or business development

who share experiences, tools, and insights to help our listeners along their journeys.

Only 1% of entrepreneurs pitches to angel investors or venture capitalists ever get funded.

When John Lipsay and his partner, Judy Robinette, figured out that all of that unsuccessful 99% were making the exact same mistake in their money-seeking efforts,

they knew they had a

viable service to offer. Welcome to the show, John. Thanks, John. It's a pleasure to be here with you.

Thank you, sir. We're looking forward to our chat here. John Livese hosts the successful

pitch podcast with investors from around the world and partners with Judy Robinette at Crack the Funding Code

to help founders get funded. He's the pitch mentor at starfast.net, the number one accelerator

in upstate New York. John's book, The Seven Most Powerful Selling Secrets, has been translated

into Spanish and Russian. John has a BS in advertising from the University of Illinois.

So John, we agreed that today's chat, our expert interview, is going to be taken directly,

of course, from the title of your organization, how to crack the funding code. This is an area

that I've had experience with in a couple of entrepreneurial ventures, and it's really complicated

and really easy to get

led astray just because there's so many moving parts to it. So set the table for us and tell us why

this is so important. Well, Don, the number one and two reasons founders, startups go out of

business is number one, they don't have customers, so there's no revenue coming in coming in and the second is there's no funding so if you don't know how to get funded to scale and grow your

business you will probably have a lot of difficulty staying in business unless it's strictly

...