#235: Andy Cunningham—6 C's of Positioning a Brand

The EntreLeadership Podcast

Lampo Licensing, LLC.

Entrepreneurship, Business, Management

4.7 • 4.1K Ratings

🗓️ 4 December 2017

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

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Summary

When it comes to crushing your competition, marketing strategist Andy Cunningham says that, above all else, you need to be one thing: authentic. That advice is as true today as it was when she helped Steve Jobs launch the original Macintosh once upon a time. But, the cofounder and president of Cunningham Collective warns, that’s pretty much impossible to do without first decoding your company’s DNA. It’s that information—who you are and why you matter—that helps you position your brand successfully in the marketplace. Easier said than done? Luckily, Andy has a six-step checklist to simplify the entire process. Tune in to find out how it works. Also, in the spirit of the upcoming new year, enjoy a can’t-miss bonus lesson on goal setting from Dave himself. entreleadership.com/podcast Goal Tracker Tool The Ultimate Content Marketing Planner for Small Business Owners

Transcript

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0:00.0	Music
0:06.0	Helping business leaders grow themselves, their team, and their profits.
0:12.0	This is Entrain Leadership.
0:15.0	Now, here's your host, Ken Coleman.
0:18.0	Coming to you from the Music City, this is the broadcast of Leaders, Buy Leaders, Forleaders.
0:23.0	Thank you so much for joining the conversation.
0:25.0	Our feature conversation is with Andy Cunningham.
0:28.0	She's the author of Get To Aha.
0:30.0	Discover your positioning DNA and dominate your competition.
0:34.0	We've also got some teaching from Dave Ramsey on the all-important topic of goal setting and free resources.
0:40.0	So let's go.
0:42.0	Well, folks, it's always a treat when our founder Dave Ramsey is featured on this broadcast.
0:47.0	Today, we're going to give you an excerpt of a talk that he has given many times on goal setting.
0:52.0	This is a guy who understands how to set goals and achieve goals.
0:57.0	And with the new year almost honest, I can't think of a better time to be able to soak and learn on this topic.
1:05.0	Dave's going to share his process and so much more.
1:08.0	Here he is, Dave Ramsey on goal setting.
1:11.0	Well, there's a lot of words thrown around in business vernacular and in sales and in entrepreneurship dream.
1:19.0	You need to have a dream. You need to be able to dream.
1:21.0	You need to have a vision.
1:23.0	And you need to have vision statements.
1:25.0	And these things thrown around and honestly to the point that I think it's a little bit confusing and a little bit cluttered in the marketplace.
	...

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